Manufacturers Archives

Advocacy / Branding / Contractors / Distributors / Growth Strategies / Manufacturers / Marketing / More Insights

Backing the USA

David Gordon Posted On July 3, 2014

July 4th seems to have come upon us very quickly (yes, I know, it comes the same time every year) but this year has been highlighted with the US soccer team’s success in the World Cup. Congratulations to them for the […]

Advocacy / Branding / Customer Segments / Distributors / Growth Strategies / Lighting / Lighting2 / Manufacturers / More Insights

MA Towns, Cities and State Facilities Get Free Lighting from Sylvania

David Gordon Posted On June 26, 2014

Government and educational facilities represent significant lighting opportunities for distributors and lighting / lamp manufacturers. The challenge, frequently, is for these entities to obtain the budget that enables them to improve the quality of their lighting, reduce their electricity expenses […]

Growth Strategies / Logistics / Manufacturers / More Insights / Productivity / Sales Channel

State of Point of Sales Reporting and the Importance to Manufacturer Reps

David Gordon Posted On June 1, 2014

NEMRA has retained Channel Marketing Group to better understand the state of POS (point of sale) reporting in the electrical distribution industry for the purpose of accurately compensating independent electrical manufacturer sales representatives for activity in their territory. Over the […]

Branding / Channel Strategies / Lighting / Lighting2 / Manufacturers / More Insights

Cree … Different than the Rest?

David Gordon Posted On May 28, 2014

Living here in Raleigh, just minutes away from Cree (located in Durham), creates opportunities to receive additional press coverage on Cree. Last week the Triangle Business Journal had an article on Cree titled “Four reasons Durham’s Cree is on track […]

Lighting / Lighting2 / Manufacturers / More Insights / Supplier / Products / Training

Are LEDs Lighting Up Your Sales?

David Gordon Posted On March 28, 2014

We’re continuing to see a correlation between a distributor’s focus on selling LED lighting and their sales performance. Perhaps it creates an opportunity to get in front of a customer and eventually sell them additional products; perhaps it’s solely to […]

Advocacy / Distributors / Growth Strategies / Lighting / Lighting2 / Logistics / Manufacturers / Marketing

Feedback on “Are Distributors in the LED Market”

David Gordon Posted On October 29, 2013

Earlier this month we shared some thoughts on the impact LEDs are having on the lighting industry. The posting, entitled “Will Distributors Capture the LED Market and Retain Share of Lighting Sales?” generated a couple of comments on ElectricalTrends (but […]

Distributors / eBusiness / Growth Strategies / Industry News / Lighting / Lighting2 / Manufacturers / Profitability

Earnings Results … ABB, Eaton, WESCO

David Gordon Posted On October 27, 2013

It’s earning season for publicly held companies and an opportunity to quickly review, look for some highlights / lowlights (never talked about much) and perhaps some confirmation of what many have experienced in the marketplace. We thought we’d highlight a […]

Customer Segments / Distributors / eBusiness / Growth Strategies / Industrial Market / Industry Consolidation / Industry News / Manufacturers / Marketing / Marketing Groups / Pricing / Renewables / Technology

AD North American Meeting Recap, Observations & Award Winners

David Gordon Posted On October 11, 2013

Earlier this week I attended the AD Electrical North American Meeting (NAM) and thought I’d share some observations about the meeting, input I received and commentary from others … all in no particular order. And unfortunately, what is essentially a […]

Channel Strategies / Contractors / Distributors / eBusiness / Lighting / Lighting2 / Manufacturers / Marketing

Ballasts.com Representing 10 Ballast Manufacturers?

David Gordon Posted On September 18, 2013

Earlier today the convergence of the ballast industry and e-commerce hit my inbox. The email read: We wanted to to email you to let you know about Ballasts.com website launch! Ever single ballast on the market, the most competitive pricing, […]

Channel Strategies / Customer Segments / Distributors / eBusiness / eMarketing / Growth Strategies / Industry Consolidation / Industry News / Manufacturers / Marketing / Productivity

11 things we think for 2012

David Gordon Posted On January 9, 2012

In the spirit of welcoming in the New Year, first we wanted to wish you a Happy New year and best wishes for a happy, healthy and prosperous one. Secondly, we recently talked about the coming year and thought we’d take […]