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AD Ascends

David Gordon Posted On October 23, 2016

Ascend was the theme of last week’s AD North American Meeting which brought together over 1000 distributors and manufacturers from the U.S., Canada and Mexico. While the theme of “ascend” was defined by Bill Weisberg in various ways as “clarity […]

Channel Strategies / Customer Segments / eBusiness / eMarketing / Growth Strategies / Marketing Groups / More Insights / Technology

Is Amazon An Alternate Channel or Just Meeting Customer Needs?

David Gordon Posted On September 12, 2016

Yes, Amazon Business is a competitor to distributors. It is also an opportunity for manufacturers given that it represents an additional distribution channel to reach customers. Why? Because some customers desire to purchase through a different mode. Why are they […]

Associations / Channel Strategies / Distributors / Industrial Market / Marketing Groups / More Insights

Selected IMARK Distributors Enter National Accounts Arena

David Gordon Posted On March 8, 2016

Ever since Mayer Electric left AD and joined IMARK it has been rumored that IMARK, and its distributors, were going to enter into the national account arena and essentially compete with national chains as well as consortium such as SupplyForce […]

Associations / Industry News / Marketing Groups / More Insights / Productivity / Reps / Sales Channel

NEMRA Delivers … 1900+ Attendees

David Gordon Posted On February 18, 2016

A couple of weeks ago I attended the NEMRA meeting as Channel Marketing Group has been working with NEMRA on its POS / POT initiative (point of sale / point of transfer). I was there to launch a draft of […]

Channel Strategies / eBusiness / eMarketing / Growth Strategies / Marketing Groups / More Insights / Sales Channel / Technology

2016 eCommerce Goals, Electrical Initiatives

David Gordon Posted On December 13, 2015

Interesting article here from Internet Retailer regarding eCommerce goals for 2016 and written by Forrester Research. With the emergence of many electrical ecommerce initiatives for distributors, much bears watching. The following could be of interest for those invested, investing or considering investing […]

Channel Strategies / Distributors / eBusiness / Growth Strategies / Industry Consolidation / Industry News / Lighting / Lighting2 / Manufacturers / Marketing Groups / More Insights / Research Reports / Sales Channel

AD’s 2015 Electrical Division Meeting Update

David Gordon Posted On October 11, 2015

Earlier this month I attended the AD Electrical Supply Division (ESD) National Annual Meeting (NAM) held at the Gaylord Texan in Dallas. The theme was Together, We Win, a continuation of their recent branding strategy. The meeting attracted about 1,000 […]

Branding / Channel Strategies / Distributors / Lighting / Lighting2 / Marketing Groups / More Insights / People in the News

AD Gaining Momentum Heading into NAM

David Gordon Posted On August 11, 2015

Over the past couple of months we’ve noticed the advertising campaign that AD (Affiliated Distributors) has launched. We’ve seen online ads on a number of trade publication websites as well as MDM. Their new tagline “Together, We Win” infers a sense of community, […]

Channel Strategies / Contractors / Growth Strategies / Industrial Market / Industry News / Lighting / Lighting2 / Marketing Groups / More Insights

How Was Your First Half?

David Gordon Posted On July 16, 2015

After the first half of the year, you may be ready to sit back and make paper airplanes. The market is confusing. It’s been a unique first half. Some are up, some are down, some are flat. No rhyme or […]

Associations / Branding / Channel Strategies / Distributors / eBusiness / eMarketing / Growth Strategies / Marketing Groups / More Insights / Pricing / Productivity / Profitability / Sales Channel / Supplier / Products / Technology

Boosting performance at your Webstore

David Gordon Posted On June 10, 2015

“Webstore Performance” One of the most sought after answers is how do you get performance at your Webstore front? Most distributors don’t have good enough data in their erp systems to run a Webstore. So the question becomes how do […]

Branding / Channel Strategies / Growth Strategies / Industry Consolidation / Lighting / Lighting2 / Manufacturers / Marketing Groups / More Insights / Supplier / Products

Eaton … a formidable platform?

David Gordon Posted On October 29, 2014

This morning I was listening to the Eaton quarterly analyst call and I was reminded of conversations from the recent AD meeting as well as discussions with some IMARK distributors after the recent IMARK meeting. And there appears to be […]