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Selected IMARK Distributors Enter National Accounts Arena
David Gordon Posted On March 8, 2016


Ever since Mayer Electric left AD and joined IMARK it has been rumored that IMARK, and its distributors, were going to enter into the national account arena and essentially compete with national chains as well as consortium such as SupplyForce […]


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NEMRA Delivers … 1900+ Attendees
David Gordon Posted On February 18, 2016


A couple of weeks ago I attended the NEMRA meeting as Channel Marketing Group has been working with NEMRA on its POS / POT initiative (point of sale / point of transfer). I was there to launch a draft of […]


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2016 eCommerce Goals, Electrical Initiatives
David Gordon Posted On December 13, 2015


Interesting article here from Internet Retailer regarding eCommerce goals for 2016 and written by Forrester Research. With the emergence of many electrical ecommerce initiatives for distributors, much bears watching. The following could be of interest for those invested, investing or considering investing […]


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AD’s 2015 Electrical Division Meeting Update
David Gordon Posted On October 11, 2015


 Earlier this month I attended the AD Electrical Supply Division (ESD) National Annual Meeting (NAM) held at the Gaylord Texan in Dallas.  The theme was Together, We Win, a continuation of their recent branding strategy. The meeting attracted about 1,000 […]


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AD Gaining Momentum Heading into NAM
David Gordon Posted On August 11, 2015


Over the past couple of months we’ve noticed the advertising campaign that AD (Affiliated Distributors) has launched.  We’ve seen online ads on a number of trade publication websites as well as MDM. Their new tagline “Together, We Win” infers a sense of community, […]


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How Was Your First Half?
David Gordon Posted On July 16, 2015


After the first half of the year, you may be ready to sit back and make paper airplanes.  The market is confusing. It’s been a unique first half. Some are up, some are down, some are flat. No rhyme or […]


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Boosting performance at your Webstore
David Gordon Posted On June 10, 2015


“Webstore Performance” One of the most sought after answers is how do you get performance at your Webstore front? Most distributors don’t have good enough data in their erp systems to run a Webstore. So the question becomes how do […]


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Eaton … a formidable platform?
David Gordon Posted On October 29, 2014


This morning I was listening to the Eaton quarterly analyst call and I was reminded of conversations from the recent AD meeting as well as discussions with some IMARK distributors after the recent IMARK meeting. And there appears to be […]


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AD Affiliates and Suppliers Leave Chicago Inspired
David Gordon Posted On October 16, 2014


  Last week over 1000 attendees converged upon Chicago for Affiliated Distributor’s (AD) Electrical Supply Division North American Meeting.    Channel Marketing Group attended along with 1042 other individuals. The theme of the conference was “Be Inspired.” Aside from national chain meetings, […]


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Electrical buyer / influencer mobility usage
David Gordon Posted On July 10, 2014


Much is made of distributors needing commerce enabled websites … and it is true and is becoming a customer expectation. While ERP companies say they can support distributors in this endeavor, few distributors speak well of their ERP companies providing […]


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