Breaking through the communications clutter that we all receive daily is a huge challenge. Whether it be trying to reach out to prospects, sharing information with existing customers (and think if the number of customers you have on your books […]
In the age of increased customer access to product (internet / online, more locations by distributors, distributors from other industry’s selling electrical product, etc) and a battle for mindshare within distributors and from buyers / potential buyers, some manufacturers are […]
By now many have zeroed in on their 2018 sales goals. With DISC, Electrical Wholesaling and many manufacturers coalescing around 4-6% numbers (some a little higher, some a little lower) and recognizing that it can change a little due to […]
As the year comes to an end this month has brought changes to a number of key manufacturers which may stem from a common factor. Additionally, 2018 product and lighting sales performance outlooks are being shared that we thought may […]
Over the past few months as we’ve sat in strategy development meetings with distributors, reviewed distributor purchasing information and talked to manufacturer reps and contractors we’ve seen a purchasing trend that is roiling the industry. The trend, which mirrors what […]
Many distributors know that Acuity has touted its four tier approach to the market. The first two tiers have essentially been the traditional offering of electrical distributors but there has been some mystique to tiers three and four via its […]
Continuing our Q3 earnings observations, next up is Grainger which is a traditionally a good barometer for the industrial MRO space and lately has been a case study in value proposition, price and fear of Amazon Business. From the earnings […]
Electrical industry tradeshows start in 4 weeks with AD’s North American Meeting, quickly followed by the IMARK Annual Meeting and the NAED Eastern, and not counting national meetings for national chains. And with the meetings comes talk regarding 2018 joint […]
This week’s PCBC show, a residential builder show in California that used to be called the Pacific Coast Builder Conference, has an exhibit by Eaton that pulls together three of the company’s divisions and shows the potential that builders can […]
Milbank Manufacturing Co., is seeking a Marketing Manager to manage our marketing team and initiatives. This individual will develop and execute marketing plans and recommendations to meet company goals, as well as customer acquisition and retention. The incumbent will oversee […]
David Gordon
Channel Marketing Group
919-488-8635
