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NEMRA Delivers in Atlanta
David Gordon Posted On February 14, 2014


Last week NEMRA held its annual meeting in Atlanta. Since we weren’t there and periodically we ask industry leaders to share their thoughts on ElectricalTrends, we asked Ken Hooper, President of NEMRA, to share an update.  And while I share […]


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Channel Strategies  / Growth Strategies  / Industry News  / Marketing  / Research Reports
10 Channel Marketing Ideas
David Gordon Posted On February 3, 2014


And by “channel marketing” we mean ideas that will impact the channel and how companies go to market, be they manufacturers or distributors. Rather than look into a crystal ball for industry trends, which inevitably revolve around product, key customer […]


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Industry Consolidation  / Industry News  / Lighting  / Lighting2  / Logistics  / Marketing  / Marketing Groups  / Research Reports  / Sales Channel  / Supplier / Products
14 thoughts for 2014
David Gordon Posted On January 10, 2014


Okay, so you’ve seen lots of “predictions” or “trends” by every publication for 2014.  So, not to be left out, we thought our first post of the year should share some thoughts / ideas that are industry specific for 2014. […]


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Channel Strategies  / Distributors  / eBusiness  / Growth Strategies  / Marketing  / Productivity  / Research Reports
A Brick Branch or an eBranch – Let the Arms Race Begin
David Gordon Posted On December 4, 2013


As we mentioned Monday, a number of distributors, and some manufacturers, discussed e-marketing and more importantly e-commerce (commerce enabled websites) at the recent NAED Eastern Conference.  It appears that the impetus for this has been the continued growth, and competitiveness, […]


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NAED 2014 Eastern Observations (Nov 2013)
David Gordon Posted On December 2, 2013


Just before Thanksgiving we attended the NAED Eastern which was held in Orlando.  Approximately 560 individuals registered for the conference.  According to the registration list, only 62 distributors were listed and this included elements of some companies being listed multiple […]


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Branding  / Industry News  / Lighting  / Lighting2  / Marketing  / Supplier / Products
Cree Drives LED Awareness on CNN.com
David Gordon Posted On November 13, 2013


LEDs continue to make news and drive revenues for distributors.  They made so much news this week that they were featured on www.cnn.com’s home page … with advertising by Cree on Monday, November 11th (Veteran’s Day). And when you clicked […]


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AD, HD Supply, Graybar and Rexel Report In
David Gordon Posted On November 7, 2013


With earnings season continuing, it’s good to check in to see what some of the other national chains are doing.  If you recall, last week we commented on WESCO.  Here’s the info, and some insights, into AD, HD Supply, Graybar […]


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Channel Strategies  / Customer Segments  / Growth Strategies  / Marketing  / Research Reports
Analyzed Data Optimizes Performance
David Gordon Posted On October 31, 2013


Earlier this week we sent out our latest issue of Converge, Channel Marketing Group’s e-newsletter which is received (and hopefully read) by thousands of people in the electrical and other industries.  This issue had 3 topics: Why Halloween is symbolic […]


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Advocacy  / Distributors  / Growth Strategies  / Lighting  / Lighting2  / Logistics  / Manufacturers  / Marketing
Feedback on “Are Distributors in the LED Market”
David Gordon Posted On October 29, 2013


Earlier this month we shared some thoughts on the impact LEDs are having on the lighting industry.  The posting, entitled “Will Distributors Capture the LED Market and Retain Share of Lighting Sales?” generated a couple of comments on ElectricalTrends (but […]


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Will Channel “In”Efficiency Lead to 50.01% Defining Choice?
David Gordon Posted On October 18, 2013


Every once in awhile I like to share the thoughts of other “thought provoking” individuals.  One such company is Egret Consulting.  Many may know Egret as one of the electrical industry’s premier recruiting firms. Some may know its principal, Ted […]


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