Distributors are very good at focusing on core customers … typically the top 10-20% of their customer base. The remainder of their customer base they either chalk up to “they don’t do much more business” or “my competition has the […]
Something to catch us up a little … a little Reader’s Roundup covering recent (and pending) acquisitions which may accelerate in generating announcements between now and the end of the year, Sonepar’s internship program, apps for electricians (which could be […]
Over the past week I ran across a few examples of low tech and high tech marketing initiatives that may be worth exploring. The ideas come from Platt Electric, Kirby Risk, Walters Wholesale and US Lamps (a small distributor in […]
The week before Thanksgiving NAED held its Eastern Region conference in Hollywood (Ft Lauderdale), Florida. Due to travel and the holiday it was not possible to share our observations and some of the conversations we had, so … According […]
As many know, the scope, and business dynamics, of the Canadian electrical marketplace is different than here in the States. A couple of key benchmarks: The Canadian market is “ballparked” at about 10% of the electrical spend in the US […]
Over the last several decades the distributor and electrical market has benefited from the data aggregation services provided by Trade Service (TSC). Many of their printed and computerized products contained essential information that allowed distributors to order from their manufacturers […]
Recently I was flipping through the October issue of ElectroIndustry, NEMA’s publication, and saw this ad for IDEA recognizing their Platinum manufacturers. While this is a recognition program, it recognizes these 28 manufacturers for the quality of their data in […]
As many know, I worked for an electrical industry marketing / buying group years ago and part of my role was membership recruitment … so I’ve “sold” the value-added of a marketing group.But what got me thinking about the topic […]
Yesterday FedEx lowered its 2013 GDP forecast to 1.9%, down from 2.4%. It doesn’t sound like much until you realize that it is a 21% decline! Pretty much a stagnant market. And while this may not correlate directly to your […]
Recently I’ve talked to a number of distributors who only want to talk about their desire (they say “need”) to develop a social marketing initiative and/or an app. The sense is that since others have apps, they need one; since […]
David Gordon
Channel Marketing Group
919-488-8635
