Okay, less than 75 days left till the end of the year. Planning for 2011 is well underway in many companies, or quickly will be. A-D and IMARK members have already held their annual meetings, enabling them to start next […]
We apologize for not having written in the past week and a half, however, client travel sometimes creates timing issues (and you probably don’t want me writing real late at night!) But was listening to CNBC this afternoon. They had […]
Today let’s talk about a topic that is near and dear to many distributors’ and manufacturers’ hearts … marketing groups. Why near and dear? Because, for many distributors, they represent their profit lifeline. For manufacturers they can be the “Good […]
Over the past couple of months we’ve been speaking with a number of electrical distributors and manufacturers about the changing market. Some of these discussions have been in concert with other client projects seeking to better understand their market positioning. During […]
A couple of weeks ago we wrote about how Home Depot was advertising that it was pursuing AC disconnect business by competing on price. Their ad openly mentioned low pricing on Eaton and GE. Following this, we heard from a […]
Over the past couple of weeks I’ve had a number of conversations with magazine editors and association managers about “social media”. The all want to write stories on the subject or bring in speakers to educate their members on what […]
According to a leading electrical contractor consultant, one of the biggest challenges for contractors is understanding marketing and developing a strategic marketing plan. This represents an opportunity for distributors and manufacturers to become a resource for there customers Based upon […]
Helping contractors grow their business may be the secret weapon to growing your business. Successful companies know that marketing is not a game. It requires planning, creativity and a commitment to execution. In responding to a recent Channel Marketing Group’s […]
It’s been a busy two weeks but we haven’t forgotten our ET friends. We’re working on a couple of “juicy” postings for the next couple of weeks but wanted to share some online insights that we’ve been tracking. Companies mentioned in […]
As many know, lighting represents 25-30% of a distributor’s sales. Lighting is typically defined as lamps, ballast, and fixtures (and some people add in lighting controls). It is an important part of a distributor’s business albeit lighting projects are frequently low […]
