City Electric Supply, a division of City Electrical Factors and one of the quietest national electrical and solar distributors in the US recently appointed Mehdi Tabrizi as its Global Chief Marketing Officer. According to its press release “Top-ten electrical wholesale […]
I spent 30 minutes recently on the phone with a good friend of mine in the industry. I listed several issues that are just somewhere between causing me concern and driving me crazy. I have preached about education for the […]
If your electrical business relies heavily on home construction, you might want to expand your inventory of outdoor lighting and ceiling fans, according to survey results released by the National Association of Home Builders (NAHB) at this month’s International Builders’ […]
I am going to step away from the norm of the type of articles that I usually submit for ElectricalTrends and attempt to call your attention to what I think is a huge opportunity for every electrical distributor and their […]
2021 was the perfect storm for sales growth … price increases and supply chain shortages coupled with the economic rebound. The question becomes, how to continue the ride? While both are expected to continue through the first half of the […]
Randy Young, Marketing & Operations Manager for BriteSwitch – a New Jersey-based company that helps electrical distributors find, estimate, and file rebates for their customers – outlined several overlooked financial opportunities during a recent webinar. 1. Put a Rebate Estimate […]
I have been absent for the last few weeks and missed some of the things I enjoy doing, including writing the articles which we are now calling “Ken’s Corner” (here’s a link to my first Ken’s Corner). I am happy […]
Over the past 18 months the electrical industry has learned the marketing reach of LinkedIn. Nowadays, manufacturers, distributors and manufacturer rep agencies regularly post product information on their LinkedIn profile, or its is shared on their company page, as individuals […]
Blazer Electric Supply Company, Colorado Springs, Colo., held its 9th Annual Blazer Benefit Golf Tournament at Bear Dance Golf Club in Larkspur, Colorado on July 29, 2021. A total of $32,000 was raised to support the local training initiatives of […]
In a move to deepen its partnership with the electrical contractor community, Melville, N.Y.-based Leviton is debuting a podcast series to address the channel’s concerns and needs. The Contractor Connect Podcast Series covers relevant topics, products, and news as well […]
David Gordon
Channel Marketing Group
919-488-8635
