I have been absent for the last few weeks and missed some of the things I enjoy doing, including writing the articles which we are now calling “Ken’s Corner” (here’s a link to my first Ken’s Corner). I am happy […]
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Marketing
Over the past 18 months the electrical industry has learned the marketing reach of LinkedIn. Nowadays, manufacturers, distributors and manufacturer rep agencies regularly post product information on their LinkedIn profile, or its is shared on their company page, as individuals […]
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Blazer Helps Next Generation Electricians
Blazer Electric Supply Company, Colorado Springs, Colo., held its 9th Annual Blazer Benefit Golf Tournament at Bear Dance Golf Club in Larkspur, Colorado on July 29, 2021. A total of $32,000 was raised to support the local training initiatives of […]
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In a move to deepen its partnership with the electrical contractor community, Melville, N.Y.-based Leviton is debuting a podcast series to address the channel’s concerns and needs. The Contractor Connect Podcast Series covers relevant topics, products, and news as well […]
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Sustainability Delivers Green
Turtle and Hughes and Southwire are two in the electrical industry who are embracing one of the biggest trends in business – sustainability. Over the past decade, perhaps longer, there has been increased interest, and focus, on sustainability to improve […]
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Growing a lighting manufacturing or distribution business has gotten more difficult since the COVID-19 pandemic began. Digital marketing automation can be the solution. Lighting Solution Development, a leading consulting firm to the advanced lighting industry, has published a free guide […]
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As NEMRA hired a new director of Digital Transformation, it led me to think of how digital is changing rep selling. Transformation can impact operations, but it also affects sales processes. Using my own experiences. and that of others I […]
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My objective is to develop an ongoing series of marketing articles consisting of two parts, the first focusing on questions I have been asked and the second on concerns I have. I have lots of both, so it is impossible […]
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Van Meter, which acquired Werner Electric (MN), earlier in the year is moving quickly to assimilate the company and to operate as one company. There have been a number of management and marketing (and perhaps other departments) personnel changes at […]
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Of course you are! Your salespeople are always talking to your customers, gaining their insights to help your business, and your customers volunteer information … even to the point of answering the questions your salespeople don’t know you want them […]
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David Gordon
Channel Marketing Group
919-488-8635 Recent Posts
