Marketing

Advocacy / Associations / Branding / Contractors / Distributors / Industry News / Marketing / More Insights

Blazer Helps Next Generation Electricians

David Gordon Posted On September 7, 2021

Blazer Electric Supply Company, Colorado Springs, Colo., held its 9th Annual Blazer Benefit Golf Tournament at Bear Dance Golf Club in Larkspur, Colorado on July 29, 2021. A total of $32,000 was raised to support the local training initiatives of […]

Contractors / Customer Segments / Distributors / Industry News / Marketing / Supplier / Products

Leviton Launches Podcast for Electrical Contractors

Linda Longo Posted On September 7, 2021

In a move to deepen its partnership with the electrical contractor community, Melville, N.Y.-based Leviton is debuting a podcast series to address the channel’s concerns and needs. The Contractor Connect Podcast Series covers relevant topics, products, and news as well […]

Distributors / Industry Outlook / Manufacturers / Marketing / More Insights / Profitability / Renewables

Sustainability Delivers Green

David Gordon Posted On August 31, 2021

Turtle and Hughes and Southwire are two in the electrical industry who are embracing one of the biggest trends in business – sustainability. Over the past decade, perhaps longer, there has been increased interest, and focus, on sustainability to improve […]

Branding / eMarketing / Growth Strategies / Lighting / Marketing / More Insights

Free Guide To Growing Your Lighting Business, Post-Pandemic

David Gordon Posted On June 21, 2021

Growing a lighting manufacturing or distribution business has gotten more difficult since the COVID-19 pandemic began. Digital marketing automation can be the solution. Lighting Solution Development, a leading consulting firm to the advanced lighting industry, has published a free guide […]

eMarketing / Marketing / More Insights / Reps

How Reps Use Digital Marketing to Sell More?

Gene Biben Posted On June 9, 2021

As NEMRA hired a new director of Digital Transformation, it led me to think of how digital is changing rep selling. Transformation can impact operations, but it also affects sales processes. Using my own experiences. and that of others I […]

Distributors / Marketing / More Insights

What is Marketing and Why is Math Important to Marketers?

Ken Cain Posted On June 2, 2021

My objective is to develop an ongoing series of marketing articles consisting of two parts, the first focusing on questions I have been asked and the second on concerns I have. I have lots of both, so it is impossible […]

Branding / Distributors / Industry Consolidation / Marketing / People in the News / Profitability

Van Meter Integrating Werner Acquisition Quickly

David Gordon Posted On June 2, 2021

Van Meter, which acquired Werner Electric (MN), earlier in the year is moving quickly to assimilate the company and to operate as one company. There have been a number of management and marketing (and perhaps other departments) personnel changes at […]

Customer Segments / Marketing / More Insights / Research Reports

Customer Insights … Are You Getting Them?

David Gordon Posted On May 24, 2021

Of course you are! Your salespeople are always talking to your customers, gaining their insights to help your business, and your customers volunteer information … even to the point of answering the questions your salespeople don’t know you want them […]

Channel Strategies / Growth Strategies / Manufacturers / Marketing / More Insights / Reps / Sales Channel

Do Spiffs Work?

Ken Cain Posted On May 2, 2021

First let’s go to Wikipedia for a definition. A spiff is slang for an immediate bonus for a sale. Typically, spiffs are paid, either by a manufacturer or employer, directly to a salesperson for selling a specific product. Frequently they […]

Channel Strategies / Marketing / More Insights / Profitability

Manufacturer Marketing Support, Does it Exist?

Ken Cain Posted On April 20, 2021

The manufacturers do not have as much money as they used to! Really? So many responses to that statement come to my mind. Unfortunately, in today’s politically correct atmosphere I am not at liberty to use most of them, so […]