Chicken Little arrived in the US in mid-March and declared “the world is falling”, and it started to … and has. Humpty Dumpty fell and he then said, since his horsemen were missing (probably unemployed), “Carmen Sandiego will help in […]
Chicken Little arrived in the US in mid-March and declared “the world is falling”, and it started to … and has. Humpty Dumpty fell and he then said, since his horsemen were missing (probably unemployed), “Carmen Sandiego will help in […]
A potential outcome of COVID-19 is a rethinking of sales organizations. You’ve now had an opportunity to consider their effectiveness in a different sales environment and hopefully are starting to think about your sales organization “post COVID”. Consider … prior […]
COVID-19 has directly been impacting the electrical distribution industry for about two weeks and we’ve been aware of it, due to supply concerns coming from China for about six weeks. We’ve learned much such as the affect on the lighting […]
Much is talked about how distributors needing to sell services to differentiate themselves. They need to create / provide solutions and will need to generate revenue from these services. While some of the discussed services are unbundling, what is currently […]
You’ve heard the story, “there is a difference between wants and needs.” For example, especially this time of year you hear one parent say to the other “the kids ‘want’ the latest and greatest electronic, but do they ‘need’ it?” […]
Atkore is seeking a Marketing Director, to be located at their Harvey, IL location, approximately 20 miles south of downtown Chicago. Atkore is a leading manufacturer of Electrical Products, primarily for the non-residential construction and renovation markets, and Mechanical Products […]
We’re in the midst of meeting and planning season and with it comes the perennial question of “what’s the outlook for 2020?” While no one has a crystal ball, it’s safe to say that many think their ball is “cloudy” […]
Some people changes, and National Championship updates, from IDEAL: Doug Sanford promoted to SVP and GM Chairman and CEO Jim James has announced that the Board of Directors for the family-owned company has promoted Doug Sanford to Senior Vice President […]
IDEA’s eBiz conference was held last week in Philadelphia and had a record attendance of almost 200 data management and IT people from distributors, manufacturers and service providers attended seminars, heard the future direction of IDEA and the launch of […]
Buyer behavior is changing. Convenience is now a differentiator. Customers expect it. It’s the new definition of service. It started in the consumer world and is quickly transitioning to B2B buyer expectations, and it will become distributor reality (and is […]


David Gordon
Channel Marketing Group
919-488-8635