Last week’s NEMRA 2024 Annual Conference was a rousing success with 1975 people registered for the conference. Attendance eclipsed 2023’s numbers of 1916 … congratulations NEMRA. The conference was held for the second year in Las Vegas … and turned […]
The month of January saw a few rep mergers / acquisitions announced that inevitably have enabled some to expand into new territories. Some have expanded their offering such as Visual Interest’s acquisition of Trifecta. Obviously lighting, or supply, is a […]
Feedback from distributors at the NAED Eastern and the NAED Western forbode a challenging 2024. The vast majority are expecting “flat” or nominal organic growth. Trends I observed from those expecting “more” are one’s that are in the Southeast or […]
Late last year Dr. Jeffrey Magee, a leading “leadership and marketing strategist”, who is conducting a demand generation workshop at next week’s NEMRA Conference, asked me to contribute an article to his publication, Professional Performance Magazine. I had recently been […]
Much is discussed regarding the EV market and many manufacturers are offering EV charging solutions. Government funding, coupled with automotive industry investments, is driving the EV industry. And while the government is providing business and consumer subsidies, states are investing […]
Cold weather couldn’t keep much of NAED’s Western Region from getting together last week in Austin, TX. Overall, about 650 people registered for the conference and many made it although there was weather in the central part of the country […]
The lighting industry continues to evolve. Once the domain of the lighting agent, independent electrical manufacturers began to represent distributor-driven lighting lines a number of years ago. This was a benefit to electrical distributors who could then benefit from being […]
While many distributors claim to be the customer because they send the money to the manufacturer, and in some cases make the brand decision of what is sold to “the customer”, logic says that the customer is the individual who […]
Every manufacturer, rep, and distributor leader knows, in their core, that the electrical industry is a people business. People do business with people. Further, it’s the people in your business who deliver the service (and products) that generate revenues. It’s […]
While the electrical industry undergoes the metamorphosis of its ownership structure with independents aging out and selling to larger companies (last year there were almost 30 deals, making for almost 90 in the past three years), the electrical distribution business […]
David Gordon
Channel Marketing Group
919-488-8635
