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Industrial LED Lighting … An Opportunity?

David Gordon Posted On August 30, 2016

2016 has been a challenging year for many industrially-oriented electrical distributors. Between the decline and ripple effects of oil and gas markets, the strength of the dollar constricting the OEM market, the agricultural equipment market stagnating and economic growth being […]

Industry News / More Insights / Research Reports / Supplier / Products

Electrical Enclosure Market Research

David Gordon Posted On June 27, 2016

A core service of Channel Marketing Group is conducting market research for manufacturers and distributors. One of the benefits of much of our channel research is the ability for participating distributors to receive free market research. We’re currently seeking input into […]

Contractors / Customer Segments / Growth Strategies / Lighting / Lighting2 / More Insights / Supplier / Products

LED Growth Exploding

David Gordon Posted On May 9, 2016

Our friend Bill Attardi at Energy Watch shared interesting data he obtained regarding the exploding growth of the LED market … and the growth is startling and has major ramifications relating to the LED market. Here shared this five year […]

Awards / Distributors / Growth Strategies / More Insights / Supplier / Products

Why Product Launches Fail

David Gordon Posted On April 20, 2016

We’re finally through the planning season (yes, it is April and distributors now have less than 9 months to achieve supplier objectives!) and some of manufacturers discussed their new product launch plans (and maybe a distributor shared their approach to new […]

Customer Segments / Lighting / Lighting2 / Marketing / More Insights / Renewables / Supplier / Products

Ace is the Place For …

David Gordon Posted On April 13, 2016

You may remember the iconic jingle of “Ace is the place with the helpful hardware folks” but did you know that Ace is the place for LED lighting? According to an article in the April issue of Hardware & Building Supply […]

Distributors / Growth Strategies / Industry News / Lighting / Lighting2 / More Insights / Research Reports / Sales Channel / Supplier / Products

Is lighting a service, a product, a concept or illumination?

David Gordon Posted On March 23, 2016

Over the past couple of months we’ve touched on the changes that the lighting industry is undergoing. While much of it relates to LEDs, the “lamp” business, lighting controls and connectivity, we also mentioned how lighting can become a data […]

Channel Strategies / Lighting / Lighting2 / More Insights / Supplier / Products / Technology

The Coming LiFi Opportunity?

David Gordon Posted On March 13, 2016

As we’ve seen over the past couple of months with the entry of Cisco into the lighting space and emergence of PoE, the lighting space is changing. By virtue of the technology is there a significant risk that a percentage […]

Distributors / Growth Strategies / Marketing / More Insights / Pricing / Productivity / Profitability / Sales Channel / Supplier / Products / Technology / Training

Moneyball for Growth

David Gordon Posted On February 16, 2016

If you are stymied with geographical growth and think that many of your customers are not buying all they can from you, the odds are stacked in your favor that they aren’t. Why? Because you don’t know. Unless you have […]

Channel Strategies / Distributors / Growth Strategies / Lighting / Lighting2 / More Insights / Profitability / Sales Channel / Supplier / Products / Technology

Selling Lighting or Selling Data?

David Gordon Posted On February 16, 2016

Recently we touched on how the emergence of connected lighting is opening new opportunities for manufacturers and could for distributors. The reason for “could” is that the opportunity potentially can be much more than selling fixtures. It could explode into […]

Branding / Channel Strategies / Distributors / Lighting / Lighting2 / Manufacturers / More Insights / Sales Channel / Supplier / Products

The Lighting Market Change

David Gordon Posted On January 19, 2016

Over the past 30 days there have been a number of lighting announcements that, individually are company-specific but, when aggregated and considered from a category viewpoint, represent a significant lighting change in the industry … and may require distributors to […]