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Strategies in Light Observations; Distributor LED Opportunities

David Gordon Posted On March 22, 2015

Periodically we like to invite guest bloggers to share ideas, opinions, insights or to report from conferences that we’ve been unable to attend. Recently, Ted Konnerth, President of Egret Consulting Group, a leading recruiter in the electrical and lighting industry […]

Awards / Channel Strategies / Growth Strategies / Lighting / Lighting2 / Manufacturers / More Insights / Supplier / Products

Growing through Innovation … Cree Recognized Worldwide

David Gordon Posted On March 10, 2015

It’s said by many that innovation drives growth. Be it innovations in products, services, processes, marketing, customer service or other areas of the business, innovation can differentiate your company. For many manufacturers, innovation is driven by the National Electric Code (NEC). […]

Customer Service / Growth Strategies / More Insights / People in the News / Reps / Sales Channel / Supplier / Products

Delivering Wow Delivers Sales for Small Manufacturers

David Gordon Posted On March 1, 2015

Today we’ve got a guest blogger talking about how small / niche manufacturers can succeed. It can be a hard road, but one that with some perseverance can be very important to a distributor (in serving their customer) and obviously […]

Associations / Channel Strategies / Customer Segments / Distributors / eBusiness / Growth Strategies / Industrial Market / Industry Consolidation / Industry News / Lighting / Lighting2 / Manufacturers / Marketing / More Insights / Productivity / Reps / Research Reports / Sales Channel / Supplier / Products / Technology

NAED 2015 South Central Observations

David Gordon Posted On February 26, 2015

It was always said that the South Central regional should be in a warm weather location. Unfortunately, while warmer than Chicago, it was colder than what Floridians are used to. This must have been the coldest South-Central I’ve attended … […]

Channel Strategies / Customer Segments / Customer Service / Distributors / eBusiness / eMarketing / Growth Strategies / Industrial Market / Industry Consolidation / Industry News / Marketing / More Insights / Pricing / Productivity / Profitability / Sales Channel / Supplier / Products / Technology

Demand Creator or Demand Fulfillment agent?

David Gordon Posted On February 13, 2015

Virtually all want to grow their company’s profitability. Whether it is a manufacturer, manufactures rep or distributor or the distributor’s customer. In fact I haven’t found anyone that wants the status.But, in today’s market here are two different worlds for […]

Branding / Channel Strategies / Customer Segments / Customer Service / Distributors / Growth Strategies / Industrial Market / More Insights / Pricing / Productivity / Profitability / Supplier / Products

Handing over Demand Creation

David Gordon Posted On January 22, 2015

As a note from Allen Ray: This is a Duplicate Post from 1-22-2015 due to some technical difficulties. All comments previously submitted have been re-created. It tis the New Year of 2015 and most distributors have successfully handed over demand creation […]

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10 Issues that May Be Keeping You Up at Night

David Gordon Posted On December 18, 2014

This posting is adapted from a recent article in Channel Marketing Group‘s newsletter. The thoughts in italics are added commentary. “As we close out the year we thought we’d share observations from conversations we’ve had with manufacturers and distributors recently. […]

Branding / Channel Strategies / Growth Strategies / Industry Consolidation / Lighting / Lighting2 / Manufacturers / Marketing Groups / More Insights / Supplier / Products

Eaton … a formidable platform?

David Gordon Posted On October 29, 2014

This morning I was listening to the Eaton quarterly analyst call and I was reminded of conversations from the recent AD meeting as well as discussions with some IMARK distributors after the recent IMARK meeting. And there appears to be […]

Channel Strategies / Distributors / Growth Strategies / Lighting / Lighting2 / Manufacturers / More Insights / Sales Channel / Supplier / Products

Comments and Insights re LED Suppliers

David Gordon Posted On October 23, 2014

A couple of weeks ago we had a posting that related to Cree’s significant share drop based upon a pre-announcement of “missing” on analyst projections (and not really by a lot to us lay people) and mentioning that the LED […]