“What’s in it for me?” Over the years we all ask that question, especially when it comes to making decisions about our ERP software systems. Since most ERP’s at the order entry stage essentially perform the same function, we started […]
Amazon is considered one of the most innovative companies in the world, which, considering that they are a $90 billion company is pretty amazing. In fact, a Google search of “Amazon innovative company” yields 4.4 million entries! They regularly make […]
Sometimes you have to stop and wonder why you do the same things over and over, expecting different results when it comes to the way you handle inventory. Most distributors have a dollar figure in their head that they don’t […]
You say or mention Microsoft around just about every distributor and their employees and they respond “Excel” almost in unison. Some will say ‘Outlook’, ‘Power Point’ or ‘Access’. Very few will say AX (The ERP software) or AX Dynamics. Your kids […]
Over the past couple of months we’ve been talking about growth, be it from demand creation or demand fulfillment. We’ve written an article on it for Industrial Supply, one for the Canadian Electrical Wholesaler and a couple here on ElectricalTrends […]
We’ve all heard how customers want to be self-sufficient, that they want easier ways of doing business, that software can create connectivity between customers, that customers want to buy online or get their own pricing or use data-mining software to better understand […]
Introducing Electrical Distributor Research Group, an Allen Ray Associates and Channel Marketing Group service to help independent distributors compete with national chains through end-user research and solution identification. Participation in this research relating to econnectivity to increase share from […]
Most distributors are perceived as demand fulfillers, waiting for a customer to generate an order, be it from a contractor or an MRO opportunity. Few have mastered the skill of creating demand while also fulfilling customer needs. Typically these few […]
Virtually all want to grow their company’s profitability. Whether it is a manufacturer, manufactures rep or distributor or the distributor’s customer. In fact I haven’t found anyone that wants the status.But, in today’s market here are two different worlds for […]
David Gordon
Channel Marketing Group
919-488-8635
