I was talking to a couple of distributors this week and the topic of new / potential suppliers and rebates came up in the discussion. Now mind you, I know the value of rebates to distributors as I was the […]
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Cable Technology Trends: How Does This Affect You?
Obviously the answer is “big time”. When we think of technology we think of ERP systems, CRM, eCommerce, perhaps mobility, RF for a warehouse and more from a tools perspective. From a “product” viewpoint there is LED, controls as well […]
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Sync Baby, Sync that product data!!
Almost thirteen years ago I started out on a joint project for IDEA to prove the value of synchronizing product data between the manufacturer and their distributors. The assumption, which was proven correct, was that the electronic flow of matching […]
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2015 NAED Western … Input from Electrical Wholesaling
Last week was highlighted by the NAED Western in San Diego. While we weren’t there due to business conflicts, we have heard feedback from a number of distributors and manufacturers. The current issue of Electrical Marketing did share some highlights […]
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Handing over Demand Creation
As a note from Allen Ray: This is a Duplicate Post from 1-22-2015 due to some technical difficulties. All comments previously submitted have been re-created. It tis the New Year of 2015 and most distributors have successfully handed over demand creation […]
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Will oil, copper and the US dollar impact your business?
Over the past few weeks I’ve been meeting and talking with distributor clients and inevitably the conversation turns to macro-economic topics starting with oil. Now mind you, this isn’t meant as alarmist or negative as, depending upon the geographic area, […]
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CSI study can lead to process improvement (hub delivery)
The other day I was writing a customer satisfaction report we had just conducted for a client. The report asks customers what is important to them and how the client performs on each of the attributes. It covers all aspects of […]
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IDEA Appoints New Leadership … Strongest Yet?
IDEA made a leadership move this week and potentially gave the electrical industry a reason to be thankful this Thanksgiving week. The organization, essentially a joint venture between NEMA and NAED, announced an executive leadership team that combines the experience […]
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2015 Planning Part 4 – Internet Sales
With some wondering about how Amazon Supply and the Big Boxes might affect their business in 2015, now is a good time to pre-plan how you face your customer online in 2015. Instead of reacting, now is a good time […]
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2015 Planning, Part 3, Home Automation, Industrial Outlook, Home Building
Welcome to the third installment of “Time to Plan” to help with your 2015 planning and more planning questions to ask your distributors / suppliers.. According to a new survey of the Business Roundtable, CEOs of the largest companies are […]
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David Gordon
Channel Marketing Group
919-488-8635 Recent Posts
