Much has gone on in the lighting segment of the industry since our Q1 Pulse of Lighting Market Survey. We’ve had: LightFair with its new product introductions, focus on controls and IoT and the continued entry of off-shore brands for […]
Upon reflection, the recent 2018 NAED National Meeting seemed to have three themes … disruption, digitalization and a sense that the association is moving from seeking to be inclusive and attracting new members to one focused on supporting “dues paying” […]
Over the past couple of years two major market forces have been roiling the industry. These changes create opportunity for some, channel challenges for others. The areas are price and LEDs. For years the price elasticity for electrical construction material […]
Customer expectations are changing how distributors are doing business. They expect more. Some of your competition offers more. And you need to offer more to retain customers and have a hope of capturing new ones. And the changes are much […]
Recognizing the importance of the lighting market to distributors and the changes / challenges that the conversion to LED created (changing product types, declining prices, more functionality, more imports, etc), William Blair, a leading investment banking firm with an industrial practice, sought to better […]
If there is a word to that represents the lighting market it is “change”. The technology has revolutionized the lighting category. Aside from the energy efficiency benefits, the technological changes are bringing enhanced functionality, is impacting the controls market and […]
According to a recent study conducted by Channel Marketing Group titled “State of eCommerce, Electrical Contractor & End-User Insights”, electrical buyers are accelerating their usage of online tools for product research, downloading of spec sheets, seeking pricing and checking inventory. […]
Recently Channel Marketing Group survey electrical contractors and electrical buyers within industrial and institutions to gain insight into their eCommerce and online usage. The study was done with support of selected distributors and manufacturers and Electrical Wholesaling. Over 1300 individuals […]
GBC announces “The Distributor’s Warehouse Guide To New Technologies and Avoiding Customer-Hurting Problems.” The Guide helps distributors determine which new technologies to investigate, and how to increase warehouse accuracy/productivity — by describing 9 new and enhanced warehouse technologies, and 14 ways […]
Occasionally we come across information that can assist your planning. Below is info regarding the MidAtlantic industrial market, the residential market and how to improve warehouse operations. Industrial Planning Information The Mid-Atlantic market region, which includes Maryland, North Carolina, South […]
David Gordon
Channel Marketing Group
919-488-8635
