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Top 14 ElectricalTrends Postings in 2014 and 2015 Outlook Results
David Gordon Posted On December 30, 2014


As we close the year, we would like to thank you for your support, your readership and your input. Our goal for ElectricalTrends is to provide some thought leadership, share opinions and comments about what’s going on in the electrical […]


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10 Issues that May Be Keeping You Up at Night
David Gordon Posted On December 18, 2014


This posting is adapted from a recent article in Channel Marketing Group‘s newsletter. The thoughts in italics are added commentary. “As we close out the year we thought we’d share observations from conversations we’ve had with manufacturers and distributors recently.  […]


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Is Amazon Supply ready for Contractors?
David Gordon Posted On November 2, 2014


In the October issue of Electrical Wholesaling magazine we asked the question of whether Amazon Supply could compete with      traditional distributors by using the traditional distributors inventory as a source of supply for MRO type of sales. Some have asked if […]


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Channel Strategies  / Distributors  / Growth Strategies  / Lighting  / Lighting2  / Manufacturers  / More Insights  / Sales Channel  / Supplier / Products
Comments and Insights re LED Suppliers
David Gordon Posted On October 23, 2014


A couple of weeks ago we had a posting that related to Cree’s significant share drop based upon a pre-announcement of “missing” on analyst projections (and not really by a lot to us lay people) and mentioning that the LED […]


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2015 Planning Part 4 – Internet Sales
David Gordon Posted On September 28, 2014


With some wondering about how Amazon Supply and the Big Boxes might affect their business in 2015, now is a good time to pre-plan  how you face your customer online in 2015. Instead of reacting, now is a good time […]


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Channel Strategies  / Distributors  / eBusiness  / eMarketing  / Growth Strategies  / Industry Consolidation  / Industry News  / Manufacturers  / Marketing  / More Insights  / Sales Channel
Alibaba – Ringing the Bell to Sell or Starting the Year of eCommerce for Distributors?
David Gordon Posted On September 18, 2014


As I sit writing this post on the eve of one of the largest IPOs ever, Alibaba, I’ve been debating if this post should be about the beginning of the end of distribution to many market segments and hence the […]


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Channel Strategies  / Distributors  / Growth Strategies  / Industry Consolidation  / Industry News  / Lighting  / Lighting2  / Manufacturers  / More Insights  / Sales Channel  / Supplier / Products
The Crowded and Changing World of Lighting
David Gordon Posted On September 1, 2014


Welcome back from your Labor Day weekend. And with the unofficial end of summer brings the meeting and planning season.  The time when everyone starts asking what’s your forecast for 2015, and management asks itself, “what are we going to […]


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Fax Machine Erodes Margins … Increases Need for Training
David Gordon Posted On July 31, 2014


Usage of the fax machine began to peak in the late 1980s and continued into the early 2000s, with email becoming prevalent in 1993. Now, why mention this? Consider about 35+ years ago.  Fax machines were not too prevalent. Contractors, […]


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Growth Strategies  / Logistics  / Manufacturers  / More Insights  / Productivity  / Sales Channel
State of Point of Sales Reporting and the Importance to Manufacturer Reps
David Gordon Posted On June 1, 2014


NEMRA has retained Channel Marketing Group to better understand the state of POS (point of sale) reporting in the electrical distribution industry for the purpose of accurately compensating independent electrical manufacturer sales representatives for activity in their territory. Over the […]


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Is “e” (needs for eCommerce, data, mobility, CRM, etc) increasing for you and complicating your business?
David Gordon Posted On February 21, 2014


The past few weeks have been a little unusual for me as it seems to be “e-time.”  A number of conversations, and some engagements, have revolved around e-initiatives.  They include: website redesign with e-commerce initiative that has resulted in a […]


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