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The Intelligent Building – A reality or just an IoT dream?
David Gordon Posted On November 19, 2018


The last couple of years have seen a plethora of lighting innovations in a quest to “control” the ceiling and eventually a building, a network of buildings and then cities.  This is the vision of smart cities … interconnected devices […]


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Websites and Your Coffee
David Gordon Posted On June 26, 2018


Recently there have been a number of distributors who have launched upgraded websites with eCommerce capabilities.  Reportedly launch times range from 4 to 28 months … and maybe more (Kirby Risk, State Electric, Independent Electric, Fairmont Supply, Turtle & Hughes, […]


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ElectricalTrends Sponsors B2B Next Conference – Premier B2B eCommerce Conference
David Gordon Posted On June 20, 2018


ElectricalTrends, a service of Channel Marketing Group, is pleased to announce that we will be a co-sponsor of the B2B Next conference this September in Chicago. This conference is different than many of the eCommerce conferences that are marketed to […]


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Independent Electric Supply Hires Digital Marketing Specialist
David Gordon Posted On June 20, 2018


Independent Electric Supply, www.iesbuy.com, is pleased to announce the addition of Taylor Troy as Digital Marketing Specialist. Taylor has a Bachelor of Fine Arts degree in Graphic Design. In her new role, Taylor will be responsible for IES online presence and its […]


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Revenue Generation, Content Key Takeaways from B2B Online Conference
David Gordon Posted On May 30, 2018


eCommerce continues to be a heavily discussed issue within the electrical industry with distributors, in aggregate, investing millions of dollars and manufacturers redesigning sites, investing to build, manage and enhance product content and considering the alternative channels that eCommerce is […]


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Disruption Discussed at the 2018 NAED National
David Gordon Posted On May 28, 2018


Upon reflection, the recent 2018 NAED National Meeting seemed to have three themes … disruption, digitalization and a sense that the association is moving from seeking to be inclusive and attracting new members to one focused on supporting “dues paying” […]


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Manufacturing and Technology Trends
David Gordon Posted On May 14, 2018


IndustryWeek’s Manufacturing and Technology Conference, held last week in Raleigh, highlighted the continued infusing of technology into manufacturing … onto the plant floor as well as through product design. And it’s a trend that electrical distributors can be uniquely positioned […]


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Digital Distributor Starts with eCommerce Product Content
David Gordon Posted On April 29, 2018


The term “digital distributor” is starting to be used more repeatedly. Granted it can be a consultant’s way to drum up business but it’s becoming a term used to express the further reaching impact of doing business digitally and recognition […]


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How Distributors are Adapting to Changing Buyer Demands
David Gordon Posted On April 12, 2018


Customer expectations are changing how distributors are doing business.  They expect more. Some of your competition offers more. And you need to offer more to retain customers and have a hope of capturing new ones. And the changes are much […]


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Survey Says … Give Websites Good Product Data
David Gordon Posted On April 9, 2018


Quality product data is the difference between an “adequate” website and one with “quality” data that is valued by customers. And “valued” is determined by increased traffic, increased sales, a better search experience and being easier to be found via […]


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