Page 101 – Electrical Trends

Advocacy / Branding / Contractors / Distributors / eMarketing / Growth Strategies / Marketing / More Insights

Giving Back – Feels Good, Helps Community, Drives Sales

David Gordon Posted On May 1, 2020

Giving Back - Electrical Contractor Rewards

Over the past 6-8 weeks electrical distributor marketers have focused on an EIE approach. Empathy, information and education. During this quickly changing market it was imperative to let customers know that distributors were open for business, that business models had […]

Distributors / Growth Strategies / More Insights / People in the News

Werner Electric Heads North to Home of Hockey Champions

David Gordon Posted On April 28, 2020

Werner Electric, a leading, Minnesota-based, independent electrical distributor is heading to the home of the 2019 college hockey champions … Duluth, MN. According to their press release: “We can’t think of a better way to celebrate our 100th anniversary than […]

Distributors / More Insights / People in the News

Teerlinck Joins Crescent

David Gordon Posted On April 28, 2020

Congratulations to Scott Teerlinck on becoming the president and CEO of Crescent Electric. According to Crescent’s press release in TED: Crescent Electric Supply Company today announced that Scott Teerlinck will be joining the organization as its new President and CEO. He […]

Branding / Channel Strategies / Contractors / Distributors / eCommerce / eMarketing / Industry Consolidation / Industry Outlook / Manufacturers / More Insights / Sales Channel / Supplier / Products

The Future of Counters

David Gordon Posted On April 26, 2020

Future of Electrical Distributor Counters

Distributor counter areas have been spotlighted in the first month of the COVID-19 era. Counters represent between 5-30% of a distributor’s business with the importance of counter sales being directly tied to target audience, locale and business focus. What is […]

Customer Segments / Growth Strategies / Industry Outlook / Marketing / More Insights

Market Targeting – The story of Chicken Little

David Gordon Posted On April 23, 2020

Chicken Little arrived in the US in mid-March and declared “the world is falling”, and it started to … and has. Humpty Dumpty fell and he then said, since his horsemen were missing (probably unemployed), “Carmen Sandiego will help in […]

Associations / Distributors / Industry Outlook / Manufacturers / Marketing Groups / More Insights / Profitability / Reps / Research Reports / Sales Channel

Mid-April COVID-19 Electrical Market Sentiment Report

David Gordon Posted On April 20, 2020

COVID 19 Electrical Market Sentiment Survey

COVID-19 continues to run rampant throughout the country. When we conducted our first Electrical Market Sentiment Report we went from zero to twenty-seven states under “shelter-in-place”. Our recently released second report, Mid-April COVID-19 Electrical Market Sentiment Report, which shares input […]

Advocacy / Associations / Branding / Channel Strategies / Customer Segments / Distributors / eMarketing / Growth Strategies / Industry Outlook / More Insights

COVID Content, Concepts & Comments

David Gordon Posted On April 17, 2020

COVID Content Concepts Comments for Electrical Industry

Have you felt “overwhelmed” with the amount of COVID-19 information that has been arriving in your mailbox the past couple of weeks? Rather than post this information regularly, hopefully curating it to identify some key content and sharing some concepts […]

Associations / eCommerce / Industry Outlook / More Insights / Productivity / Technology

Industry Leaders Join ETIM North America

David Gordon Posted On April 16, 2020

Companies large and small talk about eCommerce. Progressive firms are talking the concept of eCommerce and broadening it to digitalization and then considering “digital transformation”. Essentially “digital transformation” encompasses identifying the multitude of opportunities within an organization to automate processes […]

Contractors / Customer Segments / Growth Strategies / Industrial Market / Industry Outlook / Manufacturers / More Insights / Sales Channel

Accelerating Decline & Electrical Market Sentiment Survey #2

David Gordon Posted On April 12, 2020

What a difference a week makes! You may recall that late last month, based upon economic data through March 20th, DISC forecasted that the electrical industry would be down over 12% at the end of the year due to COVID-19. […]

Distributors / eCommerce / Growth Strategies / Manufacturers / Marketing / More Insights / Productivity / Reps / Sales Channel / Technology

Increasing Sales Effectiveness, a COVID Opportunity?

David Gordon Posted On April 8, 2020

A potential outcome of COVID-19 is a rethinking of sales organizations. You’ve now had an opportunity to consider their effectiveness in a different sales environment and hopefully are starting to think about your sales organization “post COVID”. Consider … prior […]