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A changing MRO environment?

David Gordon Posted On January 14, 2019

Recently I participated in a networking group that included a number of MRO buyers. The subject was trends in the MRO space. Granted many of the attendees were larger MRO buyers, but the feedback indicated a change in buyer purchasing […]

More Insights / People in the News

Evans Joins Border States as VP Sales & Marketing – Construction

David Gordon Posted On January 14, 2019

Ryan Evans has been named Vice President of Sales and Marketing – Construction at Border States Electric (BSE). Evans is responsible for growing the construction market and developing strategies and initiatives to meet customer business challenges. Evans spent the last […]

Channel Strategies / Distributors / Growth Strategies / Industry News / Manufacturers / More Insights / Reps / Sales Channel / Training

Developing Your Team Through Channel Dynamic Sharing

David Gordon Posted On January 9, 2019

Last week we shared thoughts on 10 channel dynamics that are impacting, and will have a greater influence in 2019. To reiterate, these dynamics are: Whose brand is valuable? Size matters Manufacturers support channels, but you? Products or Customers? What […]

Distributors / Growth Strategies / Industry Consolidation / Industry News / Lighting / Lighting2 / Manufacturers / More Insights / Research Reports / Supplier / Products

Q4 Pulse of Lighting Report & 2019 Outlook

David Gordon Posted On January 3, 2019

Just before the holidays we launched our Q4 Pulse of Lighting survey to gain industry insights about market performance during Q4. We had over 200 distributor, manufacturer and sales agents respond. And as most know, the market was “eventful” in […]

More Insights / People in the News

Ziolo Becomes President of Egret Consulting Group

David Gordon Posted On January 3, 2019

Effective January 1, 2019, Brooke Ziolo of Egret Consulting Group, will be President of Egret Consulting Group. Brooke joined the Egret organization in 2008 as an Executive Recruiter and was named a Partner in 2013. Through Brooke’s recruiting success, she […]

Channel Strategies / eBusiness / eMarketing / Growth Strategies / Industry News / Manufacturers / Marketing / More Insights / Productivity / Profitability / Sales Channel / Technology

10 Channel Dynamics as Turning the Page into 2019

David Gordon Posted On January 1, 2019

As we turn the page into 2019, welcome to new opportunities, new challenges, new initiatives and perhaps some new ways of doing business / serving your customers to ensure a record 2019 … whatever your goals may be. While we […]

Distributors / Manufacturers / More Insights

2018 Top 10 & End of Year Observations

David Gordon Posted On December 26, 2018

As we close the year it’s time to look back and reflect a little as we get ready to turn the page to new and exciting endeavors to support clients. This past year ElectricalTrends has received almost 100,000 pageviews from […]

Channel Strategies / Customer Segments / Distributors / Growth Strategies / Industrial Market / Industry Consolidation / Industry News / Manufacturers / More Insights / Reps

Using M&A to Change Paradigms

David Gordon Posted On December 18, 2018

Every year there is much talk about M&A (mergers and acquisitions). Some companies forecast it into their budget. For some it is part of their culture to always be seeking opportunities. Some it is a new growth venture. But each […]

Branding / Customer Service / Marketing / More Insights

What do your customers value the most from you?

David Gordon Posted On December 16, 2018

Lately I’ve been thinking about “value”. Not necessarily from a financial / pricing / cost viewpoint but from a “what does your customer value THE MOST from you?” You may ask why I’m thinking about this? It relates to customer […]

Advocacy / Awards / More Insights / People in the News / Reps

Biben Promotes Two, Becomes PECO Trade Ally

David Gordon Posted On December 16, 2018

Biben Sales, a leading manufacturer rep serving southern NJ, eastern PA, Delaware, Maryland and the District of Columbia, announced the promotion of: Tracy Niedrowski as its Manager of Lighting/Energy where her responsibilities are to work with distribution further developing its […]