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Jobs
Contractor Outside Sales/ Electrical Supplies in MA, CT, NY, PA
David Gordon Posted On February 25, 2014


Job Description We are looking for an aggressive contractor outside sales person that can develop new prospects and maintain contacts with established customers for the purpose of selling electrical supply, distribution equipment and lighting products. The ideal candidate will be […]


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Jobs
Product Marketing Manager/Controllers And Networks in IL
David Gordon Posted On February 25, 2014


Job Description Our client is looking for an energetic and focused Product Marketing Manager in the Chicago IL area. This position will be responsible for developing, leading, coordinating, and ensuring implementation of the commercial strategy for the Controller and Network […]


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Jobs
Product Marketing Manager / Robotics in IL
David Gordon Posted On February 24, 2014


  Product Marketing Manager / Robotics in IL Job Description Our client is looking for an energetic and focused Product Marketing Manager / Robotics in the Chicago, IL area to help develop their Robotics solutions platform. The Product Marketing Manager […]


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Jobs
Product Manager in MA
David Gordon Posted On February 24, 2014


Product Manager in MA Job Description Our client is looking for a dynamic leader to manage one of their major product offerings. This company is a Global leader in the markets it serves. The manager will play a major role […]


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eBusiness  / eMarketing  / Industry News  / Marketing  / Sales Channel  / Technology
Is “e” (needs for eCommerce, data, mobility, CRM, etc) increasing for you and complicating your business?
David Gordon Posted On February 21, 2014


The past few weeks have been a little unusual for me as it seems to be “e-time.”  A number of conversations, and some engagements, have revolved around e-initiatives.  They include: website redesign with e-commerce initiative that has resulted in a […]


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Advocacy  / Associations  / Distributors  / eBusiness  / Industry News  / Marketing  / Reps  / Sales Channel
NEMRA Delivers in Atlanta
David Gordon Posted On February 14, 2014


Last week NEMRA held its annual meeting in Atlanta. Since we weren’t there and periodically we ask industry leaders to share their thoughts on ElectricalTrends, we asked Ken Hooper, President of NEMRA, to share an update.  And while I share […]


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Productivity  / Technology
Justifing Your ERP
David Gordon Posted On February 12, 2014


Publicly Justify your ERP purchase Now we are seeing some people/companies publicly justifying their purchases to gain productivity, like AirGas below. A quick ERP Business Model ERP companies have operated their business with a model where they: Put as little functionality into […]


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Distributors  / Growth Strategies  / Industry News  / Lighting  / Lighting2  / Supplier / Products
Did WESCO Really Increase Sales by 14%?
David Gordon Posted On February 10, 2014


Last week during a conversation with a client we talked about the concept of the 7 layers of an onion.   The concept, for those of you who don’t know, is that as you peel back the layers of the […]


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Pricing  / Productivity  / Profitability
Improving Distributor Bottom Line in 2014
David Gordon Posted On February 5, 2014


2013 Electrical Distributor Performance Here we are in early 2014 and you’re looking at your company’s performance wondering how you did. Many will tell us, and tell their close “friends”, that “we only did 2-3%”…which makes everyone feel good because […]


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Channel Strategies  / Growth Strategies  / Industry News  / Marketing  / Research Reports
10 Channel Marketing Ideas
David Gordon Posted On February 3, 2014


And by “channel marketing” we mean ideas that will impact the channel and how companies go to market, be they manufacturers or distributors. Rather than look into a crystal ball for industry trends, which inevitably revolve around product, key customer […]


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