Recently we saw AD’s press release in www.tedmag.com announcing Interstate Electrical Supply as a new member, which, as you could surmise knowing us, generated some thoughts … We started thinking about other marketing group announcements that we’ve heard of recently […]
It’s that time of the year here in Raleigh. Weather in the low 60’s, blue skies, birds chirping, St. Patrick’s Day around the corner and Pat Schrager (from Panduit) is getting ready to get a buzz! As you’ll recall, for […]
As some markets gear back up with Multi-Family, Motels/Hotels, office buildings and including commercial jobs, some distributors are seeing Grainger appear on the same job sites that the distributor has a project order.Grainger Radio adsFor some two to three years, if you […]
The NAED SouthCentral was held last week in Las Vegas at Caesar’s Palace. And while Caesar’s is a very nice hotel, especially if you like gambling, and it is perfect for large conventions (the AD North American Meeting was there […]
Every once in a while we receive information, insights and information from our ElectricalTrends readers that is worthy of sharing with our readership. We promise anonymity, however, ensure that the information is sourced vs. “grapevine” topics.Today we received the attached […]
Lately we’ve been on a number of calls with one of our clients, working with their area management as they develop / define their dealer/distributor network and during the discussion we talked about the types of questions to ask a […]
Distributors are very good at focusing on core customers … typically the top 10-20% of their customer base. The remainder of their customer base they either chalk up to “they don’t do much more business” or “my competition has the […]
Channel Marketing Group, in conjunction with Electrical Wholesaling and EC&M, recently surveyed electrical contractors and other buying influences in the industrial, institutional and influencer markets on their outlook for 2013 as well as their service satisfaction with electrical distributors.The results, which have been over-viewed in […]
Every distributor raves about their customer service and, in a business where people make the difference, service is everything. Channel Marketing Group surveyed electrical contractors, industrial customers and institutions. We asked them to rate the importance of 24 service […]
Are you looking for electrical customer insights to develop or refine your 2013 plans? Interested in what they are thinking about business in 2013? Their backlog? What customer segments represent opportunity and what they need from distributors? Insights can be […]
