NAED just concluded one of its most successful conferences and, from social postings, perhaps the most energetic conference the association has been involved with. Jenny Christensen, Director of Marketing for Distributor Data Solutions (DDS) graciously shares her feedback on the […]
Serious about utilizing technology in your business? Then you need to be at IDEA’s eBiz. Technology is becoming more and more a critical component of a distributor and manufacturer’s business. Not only is it the software and hardware, it is […]
This years LightFair featured controls, controls and even more controls. The benefit of these controls is realized when they are networked, however, adoption in this segment has been slow due to concerns relating to complexity, understanding, installation, cybersecurity, energy monitoring, […]
Steve Antenucci, recently retired vice president and general manager for Hubbell Wiring Systems and recipient of NAED’s 2019 Associate Service Award, will be participating in Channel Marketing Group’s Executive in Residence Program. Steve will be sharing his insights and expertise […]
The color orange signifies joy, happiness and creativity, however, it is also representative of fire and, given that the color is between yellow and red on the color spectrum it is, from a business perspective, between caution (yellow) and “bad” […]
Last week’s NAED 2019 National Meeting culminated the 2019 NAED meeting season and, according to many, “thankfully”. While San Francisco is a nice city and may have contributed to some of the attendance, for many, the trek to the West […]
A few years ago, NEMRA identified that a major issue for its members was ensuring that they were compensated appropriately. While manufacturers endeavored to pay their reps, and typically did according to their contractual agreements, the reality is that the […]
IDEA, the Industry Data Exchange Association, which was co-founded by NAED and NEMA in the late 1990’s, undertook one of the larger challenges in the industry and has been navigating change for the past 20 years. The challenge is bringing […]
As the electrical industry’s distribution meeting season comes to an end, two of the industries more unique conferences recently concluded. Why unique? Because both of them attract a “field-focused” audience and enable manufacturers to share their products. Within the industry […]
Feedback from this week’s NAED South Central conference was positive with many reporting productive meetings between their suppliers / customers, which is the key, and in many instances, sole reason for attending the conference. Surprisingly, there was also decent chatter […]
David Gordon
Channel Marketing Group
919-488-8635
