Recently I’ve talked to a number of distributors who only want to talk about their desire (they say “need”) to develop a social marketing initiative and/or an app. The sense is that since others have apps, they need one; since […]
In last week’s Reading Roundup we shared some information from Graybar, WESCO, Sonepar and Codale. To start this week we’re sharing more info on WESCO and Graybar and adding in some Kirby Risk, Rexel, ABB/T&B and ElectricSmarts. Kirby Risk – […]
How about a little Reading Round-Up for the week … a collection of information we’ve found on some of the industries major players:WESCOWESCO announced it’s Q2 earnings last week. Some interesting points (from Zacks as well as the call and […]
New Jersey is known for a few things … the crossing of the Delaware, Bruce Springsteen and Griffith Electric, to name a few. The commonality of these three are American initiatives. As we get ready to celebrate July 4th, and […]
Recently I was listening to an ESPN affiliated radio channel that was broadcasting an NBA game. Consider the demographics of people listening to a basketball game on the radio? And consider who was sponsoring the broadcast? Do the demographics match the […]
Channel Marketing Group recently surveyed almost 200 construction and industrial distributors to better understand the marketing tools that they use and how effective they feel that these tools are. Ratings were developed to rank effectiveness. Distributors were also asked about […]
Recently I was reading a couple of articles, 1 that was forward by a client entitled “Five Ways Leaders Must Get Their Hands Dirty in 2012” and a newsletter I received that entitled “How to Generate Repeat Business”. While many […]
Recently we were conducting some research on non-traditional competitors and unearthed some information that could represent opportunity (through insights) from a couple of companies: Grainger While many have heard the news of Grainger closing 25 locations and inquisitive minds have […]
If you were Graybar? Yes, it’s a lot of money and many people are wondering, perhaps speculating, on what Graybar will do with a half a billion dollar unsecured loan. This gives them $300 million more than they had before. […]
The switchgear / distribution equipment market represents between 10-15% of the average electrical distributor’s sales and is an important product category when trying to build contractor and industrial business. Distributors typically identify their business by their distribution line and customers […]
