Branding Archives

Branding / Marketing / More Insights

When is a commodity not a commodity?

Brad Justus Posted On May 11, 2014

When the company decides to invest in its brand and create awareness for the company. This appears to be the case in the PVC plastic pipe arena with JM Eagle staking a claim to increasing awareness of what, we in […]

Branding / Contractors / Growth Strategies / Industrial Market / Marketing / Marketing Groups / More Insights / Supplier / Products

SupplyForce, AD, Border States, ElectricSmarts and DISC Deliver Sales & Marketing Tools

Brad Justus Posted On April 15, 2014

Over the past couple of weeks there have been some interesting industry announcements that either could represent interesting “tools” for companies or have longer term impact in the industry. This is somewhat of an eclectic mix of topics. Please share […]

Branding / Customer Segments / Distributors / eBusiness / Growth Strategies / Industrial Market / Industry Consolidation / Industry News / Lighting / Lighting2 / Marketing Groups / Supplier / Products

The Year in Review and Your Input is Requested … Happy New Year

David Gordon Posted On December 30, 2013

As we get ready to close the page on another successful year, we wanted to thank you for your readership and support. Over the past year we’ve: posted 69 thoughts, observations and insights which we hope were beneficial to you […]

Branding / Industry News / Lighting / Lighting2 / Marketing / Supplier / Products

Cree Drives LED Awareness on CNN.com

David Gordon Posted On November 13, 2013

LEDs continue to make news and drive revenues for distributors. They made so much news this week that they were featured on www.cnn.com’s home page … with advertising by Cree on Monday, November 11th (Veteran’s Day). And when you clicked […]

Branding / Channel Strategies / Contractors / Distributors / eBusiness / eMarketing / Growth Strategies / Lighting / Lighting2 / Marketing / Productivity / Purchasing / Research Reports / Technology

Amazon Supply and Google Shopping for Suppliers Programs …

David Gordon Posted On September 3, 2013

Over the past couple of weeks I’ve had a number of conversations with manufacturers and distributors about “e” and inevitably the conversation comes around to Amazon Supply (AS) and Google’s Shopping for Suppliers (GSS) program. But first, a couple of […]

Branding / Distributors / Growth Strategies / Marketing

Driving … The Grainger Way

David Gordon Posted On August 26, 2013

Okay, so we talked about imitating others and how that may, or may not be, an effective growth strategy and yes, according to Nike, everyone wants to be “like Mike”, but here’s an idea from Grainger that may generate some […]

Branding / Growth Strategies / Lighting / Lighting2 / Marketing

Cree – Building Market Awareness Through Retail Merchandising

David Gordon Posted On August 20, 2013

We’ve all heard, and seen, how LEDs are taking over the lighting space. We’ve seen lighting manufacturer strategies … and they all focus around selling fixtures with LEDs in them. And we’ve heard how LEDs are so much more efficient […]

Associations / Branding / Customer Service / Distributors / eBusiness / eMarketing / Industry News / Lighting / Lighting2 / Marketing / Research Reports

2013 NAED Annual Recap

David Gordon Posted On May 28, 2013

Earlier this month we met with distributors and manufacturers at the NAED Annual in Boston. Reportedly over 700 people registered for the conference (doubtful all attended). The layout of the hotel (multiple lobbies, Marriott Copley doesn’t have the easiest layout […]

Branding / Contractors / Customer Service / Distributors / eBusiness / Lighting / Lighting2 / Marketing / Profitability / Technology

Low Tech & High Tech Marketing

David Gordon Posted On December 6, 2012

Over the past week I ran across a few examples of low tech and high tech marketing initiatives that may be worth exploring. The ideas come from Platt Electric, Kirby Risk, Walters Wholesale and US Lamps (a small distributor in […]

Branding / eMarketing / Marketing / Research Reports / Technology

The E / Digital Marketing Distribution Craze

David Gordon Posted On September 18, 2012

Recently I’ve talked to a number of distributors who only want to talk about their desire (they say “need”) to develop a social marketing initiative and/or an app. The sense is that since others have apps, they need one; since […]