Do national or regional promotions offered by the manufacturer work and are they in the best interests of the distributor? That largely depends on what the distributor does with the opportunity. Most of us would call these “canned promotions”. Specifically […]
Over a 35-year career marketing in the electrical industry I have ran more than a few promotions. And here’s the dirty little secret – not every promotion I ran was successful. I’ve managed everything from hat promotions to large trip […]
Two of the biggest marketing trends over the past year have been the increased usage of video and the launching of podcasts. The reason – a desire to share more content and capture attention. Video usage has skyrocketed as it […]
You may remember the famous Philip Drucker phrase “culture eats strategy for breakfast”? You’ve also heard that people leave bosses. Further, bosses are the ones that drive the culture of a company. So, if you want the best people, you […]
Welcome to ElectricalTrends’ Cyber Monday. There’s nothing that says “Thanksgiving Weekend” and signals the start of the holiday season” like Black Friday and Cyber Monday. So, not wanting to interrupt your weekend, we decided to launch ElectricalTrends’ first Cyber Monday […]
With COVID interrupting our lives, IDEAL Electric was committed to continue with its IDEAL National initiative. The rationale was pretty straightforward – they wanted to continue to recognize electricians for their efforts and maintain the momentum they have created in […]
Welcome to the new ElectricalTrends. We’ve redesigned the site with the goals of: Making it easier to read Bringing more content to you on the home page and Providing more informational opportunities In this new version you’ll see: A section […]
A few years ago Walmart was “challenged” in eCommerce. The world’s largest retailer was being challenged by Amazon, although the two were in different segments of the market. Walmart dominated the “physical” market, Amazon the online market, however, the eCommerce […]
Over the past 6-8 weeks electrical distributor marketers have focused on an EIE approach. Empathy, information and education. During this quickly changing market it was imperative to let customers know that distributors were open for business, that business models had […]
Distributor counter areas have been spotlighted in the first month of the COVID-19 era. Counters represent between 5-30% of a distributor’s business with the importance of counter sales being directly tied to target audience, locale and business focus. What is […]
