Channel Strategies Archives

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How Was Your First Half?

David Gordon Posted On July 16, 2015

After the first half of the year, you may be ready to sit back and make paper airplanes. The market is confusing. It’s been a unique first half. Some are up, some are down, some are flat. No rhyme or […]

Channel Strategies / Customer Service / Distributors / eBusiness / eMarketing / Growth Strategies / Logistics / More Insights / Pricing / Productivity / Purchasing / Technology

ElectricalTrends Tech Vision Series: IBIS Enters Electrical Distribution: Advanced Supply Chain Software™ and Microsoft

David Gordon Posted On July 12, 2015

This week we’re continuing with our ElectricalTrends Tech Vision Series. One of the most, if not the most, important piece of technology within a distributor is their ERP system. It essentially is the central repository for a distributor to develop […]

Channel Strategies / Customer Segments / Growth Strategies / Industry News / Marketing / More Insights / Pricing / Profitability / Purchasing / Sales Channel

Is it time to hit the reset button?

David Gordon Posted On June 17, 2015

We’re at that time of year. The doldrums days of summer. The time when it gets hot and many people naturally become a little more “laisse faire.” When we use the excuse of mid year, summertime, the July 4th holiday, […]

Associations / Branding / Channel Strategies / Distributors / eBusiness / eMarketing / Growth Strategies / Marketing Groups / More Insights / Pricing / Productivity / Profitability / Sales Channel / Supplier / Products / Technology

Boosting performance at your Webstore

David Gordon Posted On June 10, 2015

“Webstore Performance” One of the most sought after answers is how do you get performance at your Webstore front? Most distributors don’t have good enough data in their erp systems to run a Webstore. So the question becomes how do […]

Channel Strategies / eMarketing / Growth Strategies / Marketing / More Insights / Productivity / Profitability / Research Reports / Technology

Does “big data” scare you?

David Gordon Posted On June 3, 2015

Over the past couple of years there has been much discussion regarding “big data” and “data analytics”, especially making it sound like analyzing information is a novel idea. Part of it is, part isn’t. Progressive companies have analyzed information for […]

Channel Strategies / Contractors / Distributors / Industry Consolidation / Industry News / Lighting / Lighting2 / Manufacturers / More Insights / Reps

Can you spell … Disintermediated?

David Gordon Posted On May 28, 2015

That was the subject line of an email received this morning from a distributor. The body of email had a link: http://creesolutions.com/Solutions/NoHassles. Which started a thought process of: Is this really disintermediation when there are a number of lighting manufacturers who […]

Branding / Channel Strategies / Distributors / eBusiness / eMarketing / Growth Strategies / Industrial Market / Logistics / Manufacturers / Marketing / More Insights / Pricing / Profitability / Purchasing / Technology

Amazon Upgrades from Supply to Business

David Gordon Posted On May 6, 2015

Amazon is considered one of the most innovative companies in the world, which, considering that they are a $90 billion company is pretty amazing. In fact, a Google search of “Amazon innovative company” yields 4.4 million entries! They regularly make […]

Channel Strategies / Customer Segments / Distributors / Industrial Market / Industry Consolidation / More Insights

Graybar’s Acquisition; Benefit for SQD Automation Distributors

David Gordon Posted On March 26, 2015

This week’s news that Graybar made an acquisition was a surprise to many. The words Graybar and “acquisition” have not gone together for many many years (according to a reader, who’s been in the industry for “many” years, he recalls […]

Branding / Channel Strategies / Contractors / Customer Service / eBusiness / Growth Strategies / Industry Consolidation / Marketing / More Insights / Pricing / Profitability / Technology

Graybar, Sonepar … Creating / Fulfilling Demand

David Gordon Posted On March 18, 2015

Over the past couple of months we’ve been talking about growth, be it from demand creation or demand fulfillment. We’ve written an article on it for Industrial Supply, one for the Canadian Electrical Wholesaler and a couple here on ElectricalTrends […]

Channel Strategies / Contractors / eBusiness / eMarketing / Growth Strategies / More Insights / Productivity / Profitability / Research Reports / Technology

Poaching your small and mid-sized contractors – The Big Sting

David Gordon Posted On March 11, 2015

Introducing Electrical Distributor Research Group, an Allen Ray Associates and Channel Marketing Group service to help independent distributors compete with national chains through end-user research and solution identification. Participation in this research relating to econnectivity to increase share from […]