Channel Strategies Archives

Branding / Channel Strategies / Distributors / Lighting / Lighting2 / Marketing Groups / More Insights / People in the News

AD Gaining Momentum Heading into NAM

David Gordon Posted On August 11, 2015

Over the past couple of months we’ve noticed the advertising campaign that AD (Affiliated Distributors) has launched. We’ve seen online ads on a number of trade publication websites as well as MDM. Their new tagline “Together, We Win” infers a sense of community, […]

Channel Strategies / Distributors / Growth Strategies / Industry Consolidation / Manufacturers / More Insights / Sales Channel

Billion Dollar Buys: HD Power Solutions to Anixter, Interline to Home Depot

David Gordon Posted On July 28, 2015

The last couple of weeks have seen a couple of billion dollar buys that will have some affect on electrical distributors and manufacturers for significantly different reasons and coincidentally both deals originated with Home Depot. While independent entities, many will […]

Channel Strategies / Contractors / Growth Strategies / Industrial Market / Industry News / Lighting / Lighting2 / Marketing Groups / More Insights

How Was Your First Half?

David Gordon Posted On July 16, 2015

After the first half of the year, you may be ready to sit back and make paper airplanes. The market is confusing. It’s been a unique first half. Some are up, some are down, some are flat. No rhyme or […]

Channel Strategies / Customer Service / Distributors / eBusiness / eMarketing / Growth Strategies / Logistics / More Insights / Pricing / Productivity / Purchasing / Technology

ElectricalTrends Tech Vision Series: IBIS Enters Electrical Distribution: Advanced Supply Chain Software™ and Microsoft

David Gordon Posted On July 12, 2015

This week we’re continuing with our ElectricalTrends Tech Vision Series. One of the most, if not the most, important piece of technology within a distributor is their ERP system. It essentially is the central repository for a distributor to develop […]

Channel Strategies / Customer Segments / Growth Strategies / Industry News / Marketing / More Insights / Pricing / Profitability / Purchasing / Sales Channel

Is it time to hit the reset button?

David Gordon Posted On June 17, 2015

We’re at that time of year. The doldrums days of summer. The time when it gets hot and many people naturally become a little more “laisse faire.” When we use the excuse of mid year, summertime, the July 4th holiday, […]

Associations / Branding / Channel Strategies / Distributors / eBusiness / eMarketing / Growth Strategies / Marketing Groups / More Insights / Pricing / Productivity / Profitability / Sales Channel / Supplier / Products / Technology

Boosting performance at your Webstore

David Gordon Posted On June 10, 2015

“Webstore Performance” One of the most sought after answers is how do you get performance at your Webstore front? Most distributors don’t have good enough data in their erp systems to run a Webstore. So the question becomes how do […]

Channel Strategies / eMarketing / Growth Strategies / Marketing / More Insights / Productivity / Profitability / Research Reports / Technology

Does “big data” scare you?

David Gordon Posted On June 3, 2015

Over the past couple of years there has been much discussion regarding “big data” and “data analytics”, especially making it sound like analyzing information is a novel idea. Part of it is, part isn’t. Progressive companies have analyzed information for […]

Channel Strategies / Contractors / Distributors / Industry Consolidation / Industry News / Lighting / Lighting2 / Manufacturers / More Insights / Reps

Can you spell … Disintermediated?

David Gordon Posted On May 28, 2015

That was the subject line of an email received this morning from a distributor. The body of email had a link: http://creesolutions.com/Solutions/NoHassles. Which started a thought process of: Is this really disintermediation when there are a number of lighting manufacturers who […]

Branding / Channel Strategies / Distributors / eBusiness / eMarketing / Growth Strategies / Industrial Market / Logistics / Manufacturers / Marketing / More Insights / Pricing / Profitability / Purchasing / Technology

Amazon Upgrades from Supply to Business

David Gordon Posted On May 6, 2015

Amazon is considered one of the most innovative companies in the world, which, considering that they are a $90 billion company is pretty amazing. In fact, a Google search of “Amazon innovative company” yields 4.4 million entries! They regularly make […]

Channel Strategies / Customer Segments / Distributors / Industrial Market / Industry Consolidation / More Insights

Graybar’s Acquisition; Benefit for SQD Automation Distributors

David Gordon Posted On March 26, 2015

This week’s news that Graybar made an acquisition was a surprise to many. The words Graybar and “acquisition” have not gone together for many many years (according to a reader, who’s been in the industry for “many” years, he recalls […]