The revolution has begun…look at it in your hand…it started out as a mobile phone. It is now a cell phone that exchanges data from different platforms and allows you to make decisions while on the move. From years back, […]
The revolution has begun…look at it in your hand…it started out as a mobile phone. It is now a cell phone that exchanges data from different platforms and allows you to make decisions while on the move. From years back, […]
On June 4th Trimble announced the purchase of Trade Service Corporation. To some this announcement will be just another time that TSC has changed hands. But there is more to this purchase than many realize. This is a major business […]
Earlier this month we met with distributors and manufacturers at the NAED Annual in Boston. Reportedly over 700 people registered for the conference (doubtful all attended). The layout of the hotel (multiple lobbies, Marriott Copley doesn’t have the easiest layout […]
The NAED SouthCentral was held last week in Las Vegas at Caesar’s Palace. And while Caesar’s is a very nice hotel, especially if you like gambling, and it is perfect for large conventions (the AD North American Meeting was there […]
Welcome back from the holidays. We hope everyone was able to spend time with family and we wish all of our readers a happy, healthy and prosperous New Year.And with a new year we thought we’d share some crystal ball […]
Over the past week I ran across a few examples of low tech and high tech marketing initiatives that may be worth exploring. The ideas come from Platt Electric, Kirby Risk, Walters Wholesale and US Lamps (a small distributor in […]
The week before Thanksgiving NAED held its Eastern Region conference in Hollywood (Ft Lauderdale), Florida. Due to travel and the holiday it was not possible to share our observations and some of the conversations we had, so … According […]
Over the last several decades the distributor and electrical market has benefited from the data aggregation services provided by Trade Service (TSC). Many of their printed and computerized products contained essential information that allowed distributors to order from their manufacturers […]
Recently I was flipping through the October issue of ElectroIndustry, NEMA’s publication, and saw this ad for IDEA recognizing their Platinum manufacturers. While this is a recognition program, it recognizes these 28 manufacturers for the quality of their data in […]
Last week AD held its 2012 North American Meeting for its electrical division. 841 people were in attendance, including myself as Channel Marketing Group is a service provider to AD affiliates and manufacturers.During the 2 1/2 days there was much […]


David Gordon
Channel Marketing Group
919-488-8635