eBusiness Archives

Channel Strategies / Distributors / eBusiness / eMarketing / Growth Strategies / More Insights / Pricing / Profitability / Sales Channel

Using Price to Expand Your Business

David Gordon Posted On July 24, 2019

Competing on price is a “no no” for many distributors. Few want to say “the reason why people buy from me is price.” But, do all of your customers want to buy from you for your service, people or your […]

Contractors / eBusiness / eMarketing / Growth Strategies / More Insights / Pricing / Sales Channel

Home Depot to Offer Customized Pro Pricing

David Gordon Posted On July 22, 2019

Home Depot’s retiring CFO’s interview last night with Jim Cramer on CNBC shared a glimpse of why electrical distributors who serve small to mid-sized residential and commercial distributors should be concerned. And it’s all about pricing. The home improvement (perhaps […]

Channel Strategies / Distributors / eBusiness / eMarketing / Growth Strategies / Industry News / Manufacturers / Marketing / More Insights / Sales Channel / Technology

Is your supplier finding leads and business, online, for you?

David Gordon Posted On July 19, 2019

ABB recently launched a new initiative, eFinder, that enables visitors to its website to purchase material online. But they are not disintermediating the channel. Instead they are providing distributors with the opportunity to generate incremental business online. And at the […]

Channel Strategies / Distributors / eBusiness / Growth Strategies / Industrial Market / Marketing / More Insights / Productivity / Profitability

Compete for Grainger’s Business: eProcurement

David Gordon Posted On July 12, 2019

Many industrially-oriented distributors lament that they can’t compete versus Grainger for MRO business at their accounts. They say “we now the ‘decision’ makers and can beat them on price but we can’t get the business. The same occurs with large […]

Associations / Distributors / eBusiness / eMarketing / Manufacturers / More Insights / Productivity / Profitability / Technology

THE Electrical Industry Technology Conference: IDEA’s eBiz

David Gordon Posted On June 23, 2019

Serious about utilizing technology in your business? Then you need to be at IDEA’s eBiz. Technology is becoming more and more a critical component of a distributor and manufacturer’s business. Not only is it the software and hardware, it is […]

Distributors / eBusiness / eMarketing / Growth Strategies / Industry News / Marketing / More Insights

eCommerce in the Channel

David Gordon Posted On June 21, 2019

During recent calls with distributors to get the pulse of the industry, one area we touched on is eCommerce and specifically the activity that they are seeing from their customers, the investments that they are making and how it is […]

Associations / Branding / Channel Strategies / Contractors / Customer Segments / Distributors / eBusiness / eMarketing / Growth Strategies / Industry News / Marketing / More Insights / Profitability

Home Depot Orange Coming to Your Customer

David Gordon Posted On June 5, 2019

The color orange signifies joy, happiness and creativity, however, it is also representative of fire and, given that the color is between yellow and red on the color spectrum it is, from a business perspective, between caution (yellow) and “bad” […]

Distributors / eBusiness / Growth Strategies / Industrial Market / More Insights / Productivity / Profitability / Sales Channel

What is e-Procurement?

David Gordon Posted On May 22, 2019

The article we had last month introducing Greenwing Technology as a punchout / e-Procurement resource and a new ElectricalTrends advertiser generated much feedback. Part of the reason is it is perceived that “punchouts” is “old school” and perhaps reserved for […]

Channel Strategies / Distributors / eBusiness / eMarketing / More Insights

Lessons Learned from eCommerce Transformation of Office Products Distributors

David Gordon Posted On May 16, 2019

eCommerce has been all the rage the last couple of years with progressive companies leading the charge and investing in new websites as well as product content. In fact, there are companies that are now on version 2 or 3 […]

Distributors / eBusiness / eMarketing / Growth Strategies / Industry News / Logistics / Manufacturers / Marketing / More Insights / Pricing / Productivity / Profitability / Technology

Does it feel like we’re heading into a recession …

David Gordon Posted On May 14, 2019

Or are we talking ourselves into a recession? Since the fall and the beginning of planning season there have been some economists who have been warning of a second half 2019 slowdown leading to a 2020 recession. Their prognostications were […]