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Microsoft 2015 Convergence
David Gordon Posted On March 25, 2015


You say or mention Microsoft around just about every distributor and their employees and they respond “Excel” almost in unison. Some will say ‘Outlook’, ‘Power Point’ or ‘Access’. Very few will say AX (The ERP software) or AX Dynamics. Your kids […]


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Could Software Determine Who Gets The Business?
David Gordon Posted On March 15, 2015


We’ve all heard how customers want to be self-sufficient, that they want easier ways of doing business, that software can create connectivity between customers, that customers want to buy online or get their own pricing or use data-mining software to better understand […]


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Poaching your small and mid-sized contractors – The Big Sting
David Gordon Posted On March 11, 2015


  Introducing Electrical Distributor Research Group, an Allen Ray Associates and Channel Marketing Group service to help independent distributors compete with national chains through end-user research and solution identification. Participation in this research relating to econnectivity to increase share from […]


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Demand Creator or Demand Fulfillment agent?
David Gordon Posted On February 13, 2015


Virtually all want to grow their company’s profitability. Whether it is a manufacturer, manufactures rep or distributor or the distributor’s customer. In fact I haven’t found anyone that wants the status.But, in today’s market here are two different worlds for […]


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NEMRA 2015 Delivers
David Gordon Posted On February 1, 2015


Last week I attended the NEMRA 2015 Conference in San Diego along with almost 1800 manufacturer reps and manufacturers.  It is the largest single event in the electrical industry.  A short five years ago it had about 1000 attendees, which […]


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Beyond Your Business Reach?
David Gordon Posted On January 5, 2015


Good Business Year, But???? Beyond my reach you say? I’ve (We’ve) had a very good year. I’m not bragging mind you, but my company has had a  good  year except maybe with LED’s. What do you mean “Beyond Your Reach?” […]


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Top 14 ElectricalTrends Postings in 2014 and 2015 Outlook Results
David Gordon Posted On December 30, 2014


As we close the year, we would like to thank you for your support, your readership and your input. Our goal for ElectricalTrends is to provide some thought leadership, share opinions and comments about what’s going on in the electrical […]


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10 Issues that May Be Keeping You Up at Night
David Gordon Posted On December 18, 2014


This posting is adapted from a recent article in Channel Marketing Group‘s newsletter. The thoughts in italics are added commentary. “As we close out the year we thought we’d share observations from conversations we’ve had with manufacturers and distributors recently.  […]


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Border States and Reynolds – Customer Service, Omni-Channel or Reacting to Amazon Supply
David Gordon Posted On November 23, 2014


Earlier this month both Border States and Reynolds Electric launched new online sites with robust eCommerce systems. While neither is currently a national distributor, their size, financial resources, access to capital (financial and human) and, in the size of Border States […]


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AD Affiliates and Suppliers Leave Chicago Inspired
David Gordon Posted On October 16, 2014


  Last week over 1000 attendees converged upon Chicago for Affiliated Distributor’s (AD) Electrical Supply Division North American Meeting.    Channel Marketing Group attended along with 1042 other individuals. The theme of the conference was “Be Inspired.” Aside from national chain meetings, […]


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