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Does “big data” scare you?

David Gordon Posted On June 3, 2015

Over the past couple of years there has been much discussion regarding “big data” and “data analytics”, especially making it sound like analyzing information is a novel idea. Part of it is, part isn’t. Progressive companies have analyzed information for […]

Branding / Channel Strategies / Distributors / eBusiness / eMarketing / Growth Strategies / Industrial Market / Logistics / Manufacturers / Marketing / More Insights / Pricing / Profitability / Purchasing / Technology

Amazon Upgrades from Supply to Business

David Gordon Posted On May 6, 2015

Amazon is considered one of the most innovative companies in the world, which, considering that they are a $90 billion company is pretty amazing. In fact, a Google search of “Amazon innovative company” yields 4.4 million entries! They regularly make […]

Customer Service / eBusiness / eMarketing / Logistics / More Insights / Productivity / Profitability / Technology

Microsoft 2015 Convergence

David Gordon Posted On March 25, 2015

You say or mention Microsoft around just about every distributor and their employees and they respond “Excel” almost in unison. Some will say ‘Outlook’, ‘Power Point’ or ‘Access’. Very few will say AX (The ERP software) or AX Dynamics. Your kids […]

Contractors / Customer Segments / Distributors / eBusiness / eMarketing / Growth Strategies / More Insights / Productivity / Profitability / Research Reports / Technology

Could Software Determine Who Gets The Business?

David Gordon Posted On March 15, 2015

We’ve all heard how customers want to be self-sufficient, that they want easier ways of doing business, that software can create connectivity between customers, that customers want to buy online or get their own pricing or use data-mining software to better understand […]

Channel Strategies / Contractors / eBusiness / eMarketing / Growth Strategies / More Insights / Productivity / Profitability / Research Reports / Technology

Poaching your small and mid-sized contractors – The Big Sting

David Gordon Posted On March 11, 2015

Introducing Electrical Distributor Research Group, an Allen Ray Associates and Channel Marketing Group service to help independent distributors compete with national chains through end-user research and solution identification. Participation in this research relating to econnectivity to increase share from […]

Channel Strategies / Customer Segments / Customer Service / Distributors / eBusiness / eMarketing / Growth Strategies / Industrial Market / Industry Consolidation / Industry News / Marketing / More Insights / Pricing / Productivity / Profitability / Sales Channel / Supplier / Products / Technology

Demand Creator or Demand Fulfillment agent?

David Gordon Posted On February 13, 2015

Virtually all want to grow their company’s profitability. Whether it is a manufacturer, manufactures rep or distributor or the distributor’s customer. In fact I haven’t found anyone that wants the status.But, in today’s market here are two different worlds for […]

Associations / Channel Strategies / eMarketing / Growth Strategies / Manufacturers / Marketing / More Insights / Reps / Research Reports / Technology

NEMRA 2015 Delivers

David Gordon Posted On February 1, 2015

Last week I attended the NEMRA 2015 Conference in San Diego along with almost 1800 manufacturer reps and manufacturers. It is the largest single event in the electrical industry. A short five years ago it had about 1000 attendees, which […]

Customer Segments / Distributors / eBusiness / eMarketing / Growth Strategies / Marketing / More Insights / Sales Channel / Technology

Beyond Your Business Reach?

David Gordon Posted On January 5, 2015

Good Business Year, But???? Beyond my reach you say? I’ve (We’ve) had a very good year. I’m not bragging mind you, but my company has had a good year except maybe with LED’s. What do you mean “Beyond Your Reach?” […]

Channel Strategies / Customer Segments / Distributors / eBusiness / eMarketing / Growth Strategies / Industry Consolidation / Industry News / Lighting / Lighting2 / Manufacturers / Marketing / More Insights / People in the News / Research Reports / Sales Channel / Supplier / Products

10 Issues that May Be Keeping You Up at Night

David Gordon Posted On December 18, 2014

This posting is adapted from a recent article in Channel Marketing Group‘s newsletter. The thoughts in italics are added commentary. “As we close out the year we thought we’d share observations from conversations we’ve had with manufacturers and distributors recently. […]