eMarketing Archives

Channel Strategies / Customer Segments / Distributors / eMarketing / Growth Strategies / Industrial Market / Industry Outlook / More Insights

Different Models Part 2: Grainger 2020 Q2

David Gordon Posted On August 3, 2020

Grainger’s 2020 Q2 differed significantly from Rexel. It’s lessons focus on diversification, sourcing flexibility as a sales tool, focusing on serving selected markets in a crisis. From it’s Q2 earnings call and presentation with a focus on what could be […]

Distributors / eCommerce / eMarketing / More Insights / People in the News / Technology

eCommerce Provider Kyklo Opens US HQ in Buffalo

David Gordon Posted On June 29, 2020

Kyklo, a “plug and play” eCommerce platform for electrical and automation distributors, announced that its US headquarters will now be in Buffalo. The company, which serves approximately thirty small to mid-sized electrical / automation distributors recently shared, via a press […]

Branding / Distributors / eCommerce / eMarketing / Growth Strategies / Industry Outlook / More Insights / Sales Channel / Technology

What Walmart Can Teach Distributors About eCommerce

David Gordon Posted On May 20, 2020

Walmart eCommerce Lessons for Distributors

A few years ago Walmart was “challenged” in eCommerce. The world’s largest retailer was being challenged by Amazon, although the two were in different segments of the market. Walmart dominated the “physical” market, Amazon the online market, however, the eCommerce […]

Advocacy / Branding / Contractors / Distributors / eMarketing / Growth Strategies / Marketing / More Insights

Giving Back – Feels Good, Helps Community, Drives Sales

David Gordon Posted On May 1, 2020

Giving Back - Electrical Contractor Rewards

Over the past 6-8 weeks electrical distributor marketers have focused on an EIE approach. Empathy, information and education. During this quickly changing market it was imperative to let customers know that distributors were open for business, that business models had […]

Branding / Channel Strategies / Contractors / Distributors / eCommerce / eMarketing / Industry Consolidation / Industry Outlook / Manufacturers / More Insights / Sales Channel / Supplier / Products

The Future of Counters

David Gordon Posted On April 26, 2020

Future of Electrical Distributor Counters

Distributor counter areas have been spotlighted in the first month of the COVID-19 era. Counters represent between 5-30% of a distributor’s business with the importance of counter sales being directly tied to target audience, locale and business focus. What is […]

Advocacy / Associations / Branding / Channel Strategies / Customer Segments / Distributors / eMarketing / Growth Strategies / Industry Outlook / More Insights

COVID Content, Concepts & Comments

David Gordon Posted On April 17, 2020

COVID Content Concepts Comments for Electrical Industry

Have you felt “overwhelmed” with the amount of COVID-19 information that has been arriving in your mailbox the past couple of weeks? Rather than post this information regularly, hopefully curating it to identify some key content and sharing some concepts […]

Channel Strategies / Customer Service / Distributors / eMarketing / Industry Outlook / Manufacturers / Marketing / Marketing Groups / More Insights / Profitability / Reps / Sales Channel / Technology / Training

Electrical Industry Reacts to COVID-19 – Ideas to Share

David Gordon Posted On March 26, 2020

Electrical Distribution Industry COVID-19 Reaction & Ideas

COVID-19 has directly been impacting the electrical distribution industry for about two weeks and we’ve been aware of it, due to supply concerns coming from China for about six weeks. We’ve learned much such as the affect on the lighting […]

eCommerce / eMarketing / More Insights / People in the News

Colleen Ehrhardt Joins DDS as Director of Global Sales

David Gordon Posted On October 3, 2019

Colleen Ehrhardt has joined DDS (Distributor Data Solutions) as Director of Global Sales, where she will spearhead efforts to build relationships with DDS’ current and prospective customers in the wholesale distribution industry. DDS is excited to welcome Ehrhardt to its […]

Branding / Customer Service / Distributors / eBusiness / eMarketing / Growth Strategies / Marketing / More Insights / Reps / Research Reports / Technology

Convenience Will Deliver Sales and Loyalty

David Gordon Posted On September 22, 2019

Buyer behavior is changing. Convenience is now a differentiator. Customers expect it. It’s the new definition of service. It started in the consumer world and is quickly transitioning to B2B buyer expectations, and it will become distributor reality (and is […]

Channel Strategies / Customer Segments / Distributors / eBusiness / eMarketing / Growth Strategies / Industrial Market / Logistics / More Insights / Profitability / Sales Channel / Technology

FedEx to Live without Amazon. Lessons for Distributors

David Gordon Posted On September 3, 2019

Last month FedEx announced that they won’t renew a ground-delivery deal they had with Amazon to provide small-package ground deliveries. This follows FedEx’s announcement that it wouldn’t renew Amazon’s FedEx Express contract which Amazon used to transport packages by air. […]