“Placing Your Content in Front of Contractors” is the name of a webinar being conducted by Trimble and featuring Panduit. (If you did not attend the webinar and want to view it, click here.) Last week I saw an ad […]
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Different Models Part 2: Grainger 2020 Q2
Grainger’s 2020 Q2 differed significantly from Rexel. It’s lessons focus on diversification, sourcing flexibility as a sales tool, focusing on serving selected markets in a crisis. From it’s Q2 earnings call and presentation with a focus on what could be […]
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Kyklo, a “plug and play” eCommerce platform for electrical and automation distributors, announced that its US headquarters will now be in Buffalo. The company, which serves approximately thirty small to mid-sized electrical / automation distributors recently shared, via a press […]
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What Walmart Can Teach Distributors About eCommerce
A few years ago Walmart was “challenged” in eCommerce. The world’s largest retailer was being challenged by Amazon, although the two were in different segments of the market. Walmart dominated the “physical” market, Amazon the online market, however, the eCommerce […]
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Giving Back – Feels Good, Helps Community, Drives Sales
Over the past 6-8 weeks electrical distributor marketers have focused on an EIE approach. Empathy, information and education. During this quickly changing market it was imperative to let customers know that distributors were open for business, that business models had […]
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The Future of Counters
Distributor counter areas have been spotlighted in the first month of the COVID-19 era. Counters represent between 5-30% of a distributor’s business with the importance of counter sales being directly tied to target audience, locale and business focus. What is […]
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COVID Content, Concepts & Comments
Have you felt “overwhelmed” with the amount of COVID-19 information that has been arriving in your mailbox the past couple of weeks? Rather than post this information regularly, hopefully curating it to identify some key content and sharing some concepts […]
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Electrical Industry Reacts to COVID-19 – Ideas to Share
COVID-19 has directly been impacting the electrical distribution industry for about two weeks and we’ve been aware of it, due to supply concerns coming from China for about six weeks. We’ve learned much such as the affect on the lighting […]
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Colleen Ehrhardt has joined DDS (Distributor Data Solutions) as Director of Global Sales, where she will spearhead efforts to build relationships with DDS’ current and prospective customers in the wholesale distribution industry. DDS is excited to welcome Ehrhardt to its […]
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Convenience Will Deliver Sales and Loyalty
Buyer behavior is changing. Convenience is now a differentiator. Customers expect it. It’s the new definition of service. It started in the consumer world and is quickly transitioning to B2B buyer expectations, and it will become distributor reality (and is […]
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David Gordon
Channel Marketing Group
919-488-8635 Recent Posts
