Growth Strategies Archives

Channel Strategies / Distributors / Growth Strategies / Industry Outlook / Manufacturers / More Insights / Research Reports

Electrical Industry Moving Ahead According to Survey

David Gordon Posted On June 16, 2020

The results of our fourth COVID-19 Market Sentiment study (click to purchase report) are in and the electrical distribution industry is back to work, and sales are improving and the electrical industry is moving ahead. Based upon feedback from over […]

Channel Strategies / Customer Segments / Growth Strategies / Lighting / Manufacturers / More Insights / Sales Channel

The Lighting Sales Question – “Are You My Customer?”

David Gordon Posted On June 7, 2020

Who is the lighting customer of tomorrow?

Lighting is an important product category for most electrical distributors. Depending upon the distributor’s focus, it can be 25-30%, or higher, of sales! Most distributor’s view the lighting “customer” as “the contractor” (installer). Some consider it the end-user and sell […]

Associations / Channel Strategies / Distributors / Growth Strategies / Industry Outlook / Manufacturers / Marketing Groups / More Insights / Reps

Moving Ahead in the Age of COVID-19 – 4th Survey

David Gordon Posted On June 4, 2020

For many the industry came to a screeching halt in mid-March. Companies stopped travel, states went into lock-down, most construction across the country stopped. Those in the industry in the North East, parts of the West Coast, Pennsylvania and Michigan […]

Channel Strategies / Growth Strategies / Industry Outlook / Marketing / More Insights / Productivity

Make sure you don’t waste a good pandemic

David Gordon Posted On June 2, 2020

In the midst of every crises lies great opportunity (like a pandemic)

No, we’re not being flippant. The pandemic has been disruptive to all, destructive for many (especially those who contracted COVID as well as in business consequences for many) and tragic for those who lost loved ones. And, for all, it […]

Branding / Distributors / eCommerce / eMarketing / Growth Strategies / Industry Outlook / More Insights / Sales Channel / Technology

What Walmart Can Teach Distributors About eCommerce

David Gordon Posted On May 20, 2020

Walmart eCommerce Lessons for Distributors

A few years ago Walmart was “challenged” in eCommerce. The world’s largest retailer was being challenged by Amazon, although the two were in different segments of the market. Walmart dominated the “physical” market, Amazon the online market, however, the eCommerce […]

Growth Strategies / Industry Consolidation / More Insights

Resilience is Key to Maximizing Selling Price

David Gordon Posted On May 15, 2020

Resilience Key to Maximizing Selling Price

While many think that there will be a number of distributors, and maybe some manufacturers, that close due to COVID-19, perhaps the bigger impact will be on distributors who survive now, hoping for brighter days, but who only survive, struggle […]

Channel Strategies / Customer Segments / Growth Strategies / Industry Outlook / Manufacturers / Marketing / More Insights / Pricing

Moving from Survivability to Thriveability

David Gordon Posted On May 8, 2020

In talking with distributors and manufacturers it is clear that many are actively in the planning and pivoting mode, moving from survivability to thriveability. They’ve stabilized their business financially, emotionally (from a staff viewpoint) and operationally. Now they are looking […]

Advocacy / Branding / Contractors / Distributors / eMarketing / Growth Strategies / Marketing / More Insights

Giving Back – Feels Good, Helps Community, Drives Sales

David Gordon Posted On May 1, 2020

Giving Back - Electrical Contractor Rewards

Over the past 6-8 weeks electrical distributor marketers have focused on an EIE approach. Empathy, information and education. During this quickly changing market it was imperative to let customers know that distributors were open for business, that business models had […]

Distributors / Growth Strategies / More Insights / People in the News

Werner Electric Heads North to Home of Hockey Champions

David Gordon Posted On April 28, 2020

Werner Electric, a leading, Minnesota-based, independent electrical distributor is heading to the home of the 2019 college hockey champions … Duluth, MN. According to their press release: “We can’t think of a better way to celebrate our 100th anniversary than […]

Customer Segments / Growth Strategies / Industry Outlook / Marketing / More Insights

Market Targeting – The story of Chicken Little

David Gordon Posted On April 23, 2020

Chicken Little arrived in the US in mid-March and declared “the world is falling”, and it started to … and has. Humpty Dumpty fell and he then said, since his horsemen were missing (probably unemployed), “Carmen Sandiego will help in […]