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NEMRA 2015 Delivers
David Gordon Posted On February 1, 2015


Last week I attended the NEMRA 2015 Conference in San Diego along with almost 1800 manufacturer reps and manufacturers.  It is the largest single event in the electrical industry.  A short five years ago it had about 1000 attendees, which […]


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Customers are People Too – Know Their Demographics
David Gordon Posted On January 11, 2015


I know, it should obvious. Are your customers people or are they businesses? What differentiates one company from another is a mix of services, product availability, prize, credit, ease of doing business and yes, possibly relationships. But relationships are personal. […]


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Beyond Your Business Reach?
David Gordon Posted On January 5, 2015


Good Business Year, But???? Beyond my reach you say? I’ve (We’ve) had a very good year. I’m not bragging mind you, but my company has had a  good  year except maybe with LED’s. What do you mean “Beyond Your Reach?” […]


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Top 14 ElectricalTrends Postings in 2014 and 2015 Outlook Results
David Gordon Posted On December 30, 2014


As we close the year, we would like to thank you for your support, your readership and your input. Our goal for ElectricalTrends is to provide some thought leadership, share opinions and comments about what’s going on in the electrical […]


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10 Issues that May Be Keeping You Up at Night
David Gordon Posted On December 18, 2014


This posting is adapted from a recent article in Channel Marketing Group‘s newsletter. The thoughts in italics are added commentary. “As we close out the year we thought we’d share observations from conversations we’ve had with manufacturers and distributors recently.  […]


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Manufacturer and Distributor Promotional Ideas
David Gordon Posted On December 15, 2014


As the year begins to wind down, many in marketing departments are giving consideration to promotional  / marketing ideas for 2015.  To help provide some fodder for idea generation, we thought we’d share some promotions / marketing items that have […]


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CSI study can lead to process improvement (hub delivery)
David Gordon Posted On December 3, 2014


The other day I was writing a  customer satisfaction report we had just conducted for a client. The report asks customers what is important to them and how the client performs on each of the attributes. It covers all aspects of […]


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AD Affiliates and Suppliers Leave Chicago Inspired
David Gordon Posted On October 16, 2014


  Last week over 1000 attendees converged upon Chicago for Affiliated Distributor’s (AD) Electrical Supply Division North American Meeting.    Channel Marketing Group attended along with 1042 other individuals. The theme of the conference was “Be Inspired.” Aside from national chain meetings, […]


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2015 Planning Part 4 – Internet Sales
David Gordon Posted On September 28, 2014


With some wondering about how Amazon Supply and the Big Boxes might affect their business in 2015, now is a good time to pre-plan  how you face your customer online in 2015. Instead of reacting, now is a good time […]


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Alibaba – Ringing the Bell to Sell or Starting the Year of eCommerce for Distributors?
David Gordon Posted On September 18, 2014


As I sit writing this post on the eve of one of the largest IPOs ever, Alibaba, I’ve been debating if this post should be about the beginning of the end of distribution to many market segments and hence the […]


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