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Beyond Your Business Reach?

David Gordon Posted On January 5, 2015

Good Business Year, But???? Beyond my reach you say? I’ve (We’ve) had a very good year. I’m not bragging mind you, but my company has had a good year except maybe with LED’s. What do you mean “Beyond Your Reach?” […]

Channel Strategies / Customer Segments / Distributors / eBusiness / eMarketing / Growth Strategies / Industry Consolidation / Industry News / Lighting / Lighting2 / Manufacturers / Marketing / More Insights / People in the News / Research Reports / Sales Channel / Supplier / Products

10 Issues that May Be Keeping You Up at Night

David Gordon Posted On December 18, 2014

This posting is adapted from a recent article in Channel Marketing Group‘s newsletter. The thoughts in italics are added commentary. “As we close out the year we thought we’d share observations from conversations we’ve had with manufacturers and distributors recently. […]

Channel Strategies / Contractors / Growth Strategies / Marketing / More Insights

Manufacturer and Distributor Promotional Ideas

David Gordon Posted On December 15, 2014

As the year begins to wind down, many in marketing departments are giving consideration to promotional / marketing ideas for 2015. To help provide some fodder for idea generation, we thought we’d share some promotions / marketing items that have […]

Channel Strategies / Customer Service / Logistics / Marketing / More Insights / Productivity / Profitability

CSI study can lead to process improvement (hub delivery)

David Gordon Posted On December 3, 2014

The other day I was writing a customer satisfaction report we had just conducted for a client. The report asks customers what is important to them and how the client performs on each of the attributes. It covers all aspects of […]

Associations / Awards / Distributors / eBusiness / eMarketing / Industry News / Lighting / Lighting2 / Manufacturers / Marketing / Marketing Groups / More Insights

AD Affiliates and Suppliers Leave Chicago Inspired

David Gordon Posted On October 16, 2014

Last week over 1000 attendees converged upon Chicago for Affiliated Distributor’s (AD) Electrical Supply Division North American Meeting. Channel Marketing Group attended along with 1042 other individuals. The theme of the conference was “Be Inspired.” Aside from national chain meetings, […]

Channel Strategies / Customer Segments / Customer Service / Distributors / eBusiness / eMarketing / Growth Strategies / Marketing / More Insights / Pricing / Productivity / Profitability / Research Reports / Sales Channel / Supplier / Products / Technology

2015 Planning Part 4 – Internet Sales

David Gordon Posted On September 28, 2014

With some wondering about how Amazon Supply and the Big Boxes might affect their business in 2015, now is a good time to pre-plan how you face your customer online in 2015. Instead of reacting, now is a good time […]

Channel Strategies / Distributors / eBusiness / eMarketing / Growth Strategies / Industry Consolidation / Industry News / Manufacturers / Marketing / More Insights / Sales Channel

Alibaba – Ringing the Bell to Sell or Starting the Year of eCommerce for Distributors?

David Gordon Posted On September 18, 2014

As I sit writing this post on the eve of one of the largest IPOs ever, Alibaba, I’ve been debating if this post should be about the beginning of the end of distribution to many market segments and hence the […]

Channel Strategies / Customer Segments / Distributors / eBusiness / Growth Strategies / Industry News / Lighting / Lighting2 / Manufacturers / Marketing / More Insights / Training

2015 Planning, Part 2 – Resi, Data Centers, Trends & Questions

David Gordon Posted On September 15, 2014

Welcome to another installment of “Time to Plan” where we’re sharing industry indicators and potential planning questions. Indicators The housing market is showing signs of continued growth, albeit this is marketplace specific. It appears that the higher end of the […]

Branding / Customer Segments / Distributors / Growth Strategies / Lighting / Lighting2 / Manufacturers / Marketing / More Insights / Supplier / Products

LEDs Become Mainstream; Graybar & Grainger Market

David Gordon Posted On September 11, 2014

LEDs, as distributors know, is becoming more and more mainstream. They dominate new projects and are increasingly being requested for retrofits. The energy savings are significant along with other cost savings (i.e. maintenance, HVAC costs, etc). But you especially know something […]