For those of you who remember good music, you may recall Pete Seeger’s classic “Where Have All the Flowers Gone”. Now that you have the melody in your head (and if you don’t, click on this link to hear it […]
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According to a recent press release from MaxLite, the company has forged an expanded relationship with Lester Sales that now covers eight states. “MaxLite, a leading manufacturer of energy-efficient lighting & controls, and Lester Sales Company, a leading sales and […]
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Technology is an ever-growing element of improving customer experience and corporate profitability for a distributor. The days of only having an ERP and the equivalent of MS Office on a server are gone. Nowadays every function within the business benefits […]
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For the past few months many have been seeking insight on the electrical market for 2024 as they seek to set their goals. It was one of the topics of discussion at the NAED Eastern with the consensus (essentially a […]
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As I heard at the recent NAED Eastern, electrical distributors and manufacturers are expecting a “slow” 2024 faced with macro-economic uncertainty in many markets. The year is shaping up to be a “knife fight” where companies are fighting for market […]
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With advancements in the EV batteries reducing range anxiety, electric vehicles are becoming more popular for a multitude of reasons. And with automotive and battery manufacturers committing to the technology, the trend has gone mainstream. This is further amplified due […]
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Last week Rexel announced a change to its North American leadership structure after Brad Paulsen left the company to become CEO of Rentokil Initial’s US division (the parent of Terminix). Roger Little, CEO of Rexel Canada since 2014 and a […]
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Last month’s NAED Eastern brought an end to an era. NAED announced that this was the last NAED Eastern and the Eastern region will be merged with the NAED SouthCentral, hence the next regional endeavor for attending distributors will be […]
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ElectricalTrends, a service of Channel Marketing Group, is pleased to be a LEDucation media sponsor, along with our sister publication US Lighting Trends. LEDucation, as many know, is the lighting industry’s only annual lighting event. According to many it is […]
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Launching New Products Requires Sales Investment
Leading manufacturers seek to bring new products to market on a regular basis as a means of driving sales. Further, these new products are based upon changes to the NEC (National Electrical Code), safety, productivity, new installation methodologies, or new […]
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David Gordon
Channel Marketing Group
919-488-8635 Recent Posts
