Over a 35-year career marketing in the electrical industry I have ran more than a few promotions. And here’s the dirty little secret – not every promotion I ran was successful. I’ve managed everything from hat promotions to large trip […]
Ever think that there could be commonalities between Home Depot and WESCO? Recently Home Depot and WESCO released their 2020 10-K’s and/or participated in an Investor Conference so ElectricalTrends decided it may be interesting to take a read through to […]
In an industry where profit is defined as pennies, adding pennies to the bottom line makes the difference between a net loss, an average year or being a top performer, the issues we raised earlier in the week that can […]
The year has started with seemingly every manufacturer raising prices due to meta pricing. There is a myriad of reasons ranging from a strong residential market to COVID affecting mines and transportation; from production shortfalls to China’s consumption; from the […]
Inventory and people are a distributors largest investment. Finding a way to improve the productivity of both is key to improved sales and net profitability. With rising inventory valuations due to commodity price increases and recognizing that the pandemic may […]
Turtle & Hughes, the 15th largest electrical distributor according to Electrical Wholesaling, is leveraging its eCommerce reach to solicit business in the healthcare market. According to a recent press release, the company has joined Premier, a healthcare purchasing organization as […]
Home Depot shared its fourth quarter earnings report today. Overall, they ended the year hitting it out of the park. While they obviously benefited from COVID and the “stay at home” and building boom, they also reaped the rewards of […]
Ken Cain, recently retired Vice President of Marketing for Capital Electric Supply (a Sonepar company) for the past sixteen years and previously Vice President of Marketing for Rexel and Vice President of Marketing for Branch Electric before it was purchased […]
The year has started at a torrid pace but there have been some highlights relating to acquisitions, sales models, strategic relationships, POS, ETIM and more. With COVID driving everyone to online planning it seems like there everyone is on a […]
The copper wire has been on a tear for the past year. On March 16, 2020 the price was $2.39 and on February 16 it was $3.83 (according to https://www.macrotrends.net). Lot’s of reasons for the increase and, as you’d suspect, […]
