Over the past couple of years much has been talked, and written, about corporate culture and the evolution that companies “have to” make. This “realization” emanated seemingly from the pandemic which generated increased early retirement, amplified interest in work from […]
When talking to sales and marketing people and you ask “Are you a prospector” people, somewhat naturally think “sales prospecting. From a business perspective, there are at least four types of prospectors. There are: Sales Prospectors. These are “hunter-oriented” salespeople […]
Staffing has been one of the biggest challenges for manufacturers, reps, and distributors for the past few years. Not only did the pandemic make a number of people consider “work alternatives” but the growth that has since occurred in the […]
MaxLite, a leading innovator in the LED lighting industry, announces it will relocate its headquarters in the fall to a single office in Montville, New Jersey. The new headquarters will consolidate existing facilities in West Caldwell, New Jersey. Featuring a […]
Our recent posting on digital transformation got me thinking about data. Quality, matching data is the foundation of a digital initiative as, after all, data is what gets transmitted. This is needed for ERP systems and websites. For most distributors, […]
COVID accelerated many distributors’, and manufacturers’, interest in investing in technology. Coincidentally, just before COVID, NAED released it’s Building a Connected Business report and NEMRA released its Rep of the Future report (if you are a manufacturer or a rep […]
Last week the NAED National was held in Scottsdale for the first “face-to-face” conference in a few years and for those in the west, it was their first face-to-face in 3 years since Western was cancelled in January. The conference […]
As the speed of business accelerates and companies try to do more with less, the key is improving productivity. One of the issues we’re hearing more and more about is the need for manufacturer reps / lighting agents to be […]
Or I could have titled this “Replicating Your Customer’s Experience – Why Text Should Be Part of Your eCommerce Offering.” Earlier this year we conducted research on contractor decision drivers in working with distributors for a client. While admittedly it […]
Schaedler Yesco, a fourth generation distributor committed to growth recently completed construction on its CDC expansion. The, based in Harrisburg, PA, company broke ground on the construction of the CDC in April. The company shared a release stating: Schaedler Yesco […]
David Gordon
Channel Marketing Group
919-488-8635
