With the NAED meeting season coming to an end this weekend and distributors finally done with their planning sessions with manufacturers (more meetings), the issue of the quality of the meetings defined as “probing questions / value of the meeting […]
It’s earning season so time to answer the question of “how did publicly held companies who focus on the electrical market perform during Q1?” Which then leads to the other question of “is this representative of the industry or a […]
A few years ago, NEMRA identified that a major issue for its members was ensuring that they were compensated appropriately. While manufacturers endeavored to pay their reps, and typically did according to their contractual agreements, the reality is that the […]
Current, powered by GE has been in the news lately as the company begins it’s next chapter of growth. Officially called “Current, powered by GE”, Current is now owned by private equity firm American Industrial Partners, which closed on its […]
As the electrical industry’s distribution meeting season comes to an end, two of the industries more unique conferences recently concluded. Why unique? Because both of them attract a “field-focused” audience and enable manufacturers to share their products. Within the industry […]
eCommerce is more than, in the words of an Amazon and MRO analyst, “click and ship”. eCommerce is about a methodology and a mindset to do business more electronically. In fact, the commerce element can be very diversified, especially for […]
Over the past few weeks I’ve spoken to and met with a number of manufacturer reps, working on topics ranging from strategic planning to marketing initiatives as well as customer satisfaction and succession discussions. Inevitably I’ve been asked a common […]
Last week there were two manufacturer acquisitions in the industry, both enabled the acquirers to expand their market reach by entering new product categories and customer bases, a classic growth strategy. NSI Acquires Platinum Tools NSI expanded its product portfolio […]
Many talk about the impact of Amazon. It’s impact on societal expectation. Influence on retail. It’s emergence as an MRO platform through Amazon Business. It’s foray into branded products / private labeling through Amazon Basics and its integration into the […]
Last week’s NEMRA meeting engaged almost 2000 electrical industry manufacturers and independent electrical manufacturer representative sales in discussions about the business and in how to achieve 2019 sales objectives. There was much optimism in the air as many reps reported […]
David Gordon
Channel Marketing Group
919-488-8635
