In the electrical industry, capturing business is a fight for market share. And to win that fight you need the most effective sales organization. One that can get into “the right person at the customer” (be they and end-user, contractor […]
Home Depot shared its Q2 results yesterday and, while the company continues to perform well as indicated with over $28B in sales, its Pro business, defined as contractors and its Interline business, outperformed the core business. NAED’s TED Magazine, through […]
Distributors traditionally fought for market share via relationship, service and price. The company with the best people, best service and competitive pricing that could provide their customers with access to credit typically won more business in a market. Since a […]
The essence of “channel marketing” infers that members within a channel (manufacturer, rep and distributor) are working together to market products, services and applications to generate demand from customers. The term doesn’t infer whom funds the initiative but frequently there […]
What is Amazon Business’ true impact on the electrical distribution channel? It isn’t “point and click”? Over the past few years it’s been said “if you don’t have a commerce-enabled website you’ll be out of business.” The mantra has been […]
Since the beginning of the year, Wendell Strong from Innovative Lighting has penned an exclusive series for ElectricalTrends titled ““Insights into the World of PoE Lighting Technology.” Wendell has been in the lighting industry for “many” years and has used […]
Getting paid properly is important to everyone. After all, if you’re not paid a “fair” wage (or at least what you’ve been promised), then why would you expend energy on an initiative? That’s part of the issue with NEMRA’s POS […]
Graybar becomes first major distributor to endorse the NEMRA POS / POT Minimum Reporting Standards and explicitly express report for rep initiative. Last year NEMRA and its NMG (NEMRA Manufacturer Group) took a leadership role in promoting POS / POT […]
Over the past few weeks distributors and manufacturers are reporting an uptick in their industrial business and, in some cases, a significant increase. The reasons vary from “general optimism” to the increase in oil rigs; from replacing / upgrading aging equipment […]
In a move that has been rumored for a few weeks, Omni Cable will now be a resource for distributors of Eaton and Square D breakers. In an effort to continue their initiative to ensure a safe, authorized, resource for […]
David Gordon
Channel Marketing Group
919-488-8635
