Sales Channel Archives

Channel Strategies / Customer Service / Growth Strategies / Logistics / Manufacturers / More Insights / Sales Channel / Supplier / Products

Omni Cable Energizing Sales?

David Gordon Posted On March 2, 2017

In a move that has been rumored for a few weeks, Omni Cable will now be a resource for distributors of Eaton and Square D breakers. In an effort to continue their initiative to ensure a safe, authorized, resource for […]

Advocacy / Associations / Channel Strategies / More Insights / Reps / Sales Channel

NEMRA Power Pact to Drive Exponential Growth

David Gordon Posted On February 13, 2017

Last week we shared insights from the NEMRA Annual Meeting and mentioned NEMRA’s new initiative / platform called Power Pact which is conceived, based upon research, to take manufacturer / rep relations to partnerships with a goal of developing a […]

Advocacy / Associations / Channel Strategies / Industrial Market / Industry Consolidation / Manufacturers / More Insights / Reps / Sales Channel

December Manufacturer Moves

David Gordon Posted On December 20, 2016

For some reason when it comes to December manufacturers seem to make a flurry of moves with a number being of the acquisitive type. Don’t know why, but… And there are other manufacturer “happenings” that we’ve heard of. So, as […]

Distributors / Growth Strategies / Industry News / Marketing / More Insights / Sales Channel

Looking Forward – Industry Outlook for Basic Sales Forecasting

David Gordon Posted On December 1, 2016

Only 30 days left in the year. And with all of the year-end things to do and possibly meetings you had to attend, many are just getting around to doing their 2017 planning … or at least sales forecasting. The […]

Channel Strategies / Manufacturers / More Insights / Reps / Sales Channel

Lessons from a Year as a Lighting Agent

David Gordon Posted On November 20, 2016

Recently a lighting rep who recently completed his first year at his firm, after spending six years in a variety of lighting manufacturer roles, shared his observations. The rep, Tom Salter, who works for SESCO Lighting, allowed ElectricalTrends to share […]

Advocacy / Associations / Manufacturers / More Insights / Productivity / Profitability / Reps / Sales Channel / Technology

NEMRA Finalizes POS / POT Standards … 26 Manufacturers Endorse

David Gordon Posted On November 15, 2016

For the past 18 months NEMRA has been working with its NMG (NEMRA Manufacturer Group) to better understand the impact of the lack of industry standards to report point of sale (POS) and point of transfer (POT) between distributors and […]

Growth Strategies / Marketing / More Insights / Sales Channel

Are you interested in new customers? New sales?

David Gordon Posted On October 10, 2016

Companies are currently planning their 2017 initiatives. Corporate typically sets the revenue goal (okay, they may ask for input, but …) A portion of the objective comes from an expectation of recurring revenue / customer retention. An element is expected […]

Channel Strategies / Growth Strategies / Lighting / Lighting2 / Manufacturers / More Insights / Sales Channel / Technology

“Can you hear me now?” – Verizon

David Gordon Posted On September 19, 2016

Many may remember the Verizon commercials titled “Can you hear me now?” And while the spokesperson may have moved to Sprint and is focusing on price, the lighting industry may now be hearing Verizon calling. And electrical and lighting distributors […]

Customer Segments / Growth Strategies / Industrial Market / Lighting / Lighting2 / Manufacturers / Marketing / More Insights / Sales Channel / Supplier / Products / Training

Industrial LED Lighting … An Opportunity?

David Gordon Posted On August 30, 2016

2016 has been a challenging year for many industrially-oriented electrical distributors. Between the decline and ripple effects of oil and gas markets, the strength of the dollar constricting the OEM market, the agricultural equipment market stagnating and economic growth being […]

Customer Segments / Lighting / Lighting2 / Manufacturers / More Insights / Sales Channel

What’s Going on With Cree?

David Gordon Posted On August 21, 2016

Earlier this week Cree announced its 2016 fourth quarter fiscal year performance. The following are notes from their investor call but, the end result was essentially “what’s going on with Cree?” given that the stock essentially tanked thereafter. From their […]