Page 167 – Electrical Trends

Branding / Contractors / Growth Strategies / Industrial Market / Marketing / Marketing Groups / More Insights / Supplier / Products

SupplyForce, AD, Border States, ElectricSmarts and DISC Deliver Sales & Marketing Tools

Brad Justus Posted On April 15, 2014

Over the past couple of weeks there have been some interesting industry announcements that either could represent interesting “tools” for companies or have longer term impact in the industry. This is somewhat of an eclectic mix of topics. Please share […]

eBusiness / More Insights / Pricing / Profitability

Fishing with Silent Margin Killers….Part 2 of a series

David Gordon Posted On April 6, 2014

What you did some years ago. If you went to your favorite fishing hole in your business, it could be your Product Data and the way you priced product. Some are old enough to remember that when they set up […]

Growth Strategies / More Insights / Technology

Is IT Core To Your Business?

David Gordon Posted On April 3, 2014

The answer, obviously and increasingly, is yes. Every department within your company is investing in technology. Consider: The network that is used for daily duties (i.e. Microsoft, Apple, Adobe, etc and the various hardware players) Phones (VOIP networks as well […]

eBusiness / More Insights / Pricing

Virtual Quotes and Human Contact

David Gordon Posted On April 2, 2014

Internet is Impersonal With so many people growing up with astounding computer skills, a number of distributors are wondering how to utilize these skills in future business plans. Most distributors got ‘Pushed” into an ERP computer systems because they thought […]

Lighting / Lighting2 / Manufacturers / More Insights / Supplier / Products / Training

Are LEDs Lighting Up Your Sales?

David Gordon Posted On March 28, 2014

We’re continuing to see a correlation between a distributor’s focus on selling LED lighting and their sales performance. Perhaps it creates an opportunity to get in front of a customer and eventually sell them additional products; perhaps it’s solely to […]

Advocacy / More Insights

Not all Babies make it home…..

David Gordon Posted On March 28, 2014

Unused Wedding Dresses A local ABC TV station in the Dallas-Ft Worth market interviewed a number of birthing center nurses about what babies are wrapped in when their trip from the hospital is to burial. The answers may surprise some. […]

More Insights / Pricing / Profitability

Fishing for Profits in Product Data …Part 1 of a series

David Gordon Posted On March 23, 2014

For the last several years I’ve asked distributors what they are netting out at the end of the year. And currently if you said you were netting out around 3%, you are doing better than a CD at your local […]

Channel Strategies / Lighting / Lighting2 / More Insights

Could the Future of the Big 3 Lamp Lines Be On a Dimmer?

David Gordon Posted On March 20, 2014

Will the demise of yesterday’s light bulb (lamp) lead to changing lighting fixture / lamp manufacturer relationships? Had an interesting discussion today with a distributor regarding lighting / lamp manufacturers which created the thought of “what is the future of these […]

eBusiness / Marketing / More Insights / Supplier / Products / Technology

Where’s the product content for your website?

David Gordon Posted On March 18, 2014

You may remember the Wendy’s commercial called “Where’s the beef?” The essence was competitive hamburger chains had small burgers. With e-Commerce initiatives we could ask “where’s the content?” While launching an initiative can be costly (time and financial), the bigger […]

Associations / Channel Strategies / Marketing Groups / More Insights / Supplier / Products

Middlemen Make Moves

David Gordon Posted On March 17, 2014

The electrical industry has a number of entities that essentially act as “middlemen” between either manufacturers and distributors or distributors and their end customers. These companies provide value-added services to the channel. In the instance of companies such as All […]