Last September NEMRA released its “Manufacturer of the Future Report” as a follow-up to its 2020 report on “The Rep of the Future.” As always, they are extremely well done and include a significant amount of time interviewing many key […]
Recently Prokeep developed a sales playbook white paper for electrical distributors that is a great reminder of the sales basics that inevitably every salesperson, sales manager, branch manager and marketing department … forget. Companies, managers, and individuals forget because everyone […]
A recent article by David suggesting that contractor-oriented distributors identify the “dual trade contractors” that they serve as a potential growth strategy and attending last week’s Electric Expo, put on by the Electrical Association of Philadelphia, that had about 2000 […]
There’s much talk, and some movement, on AI for distributors. Progressive, albeit larger, distributors are discussing and seeking opportunities to embrace, or test, AI in different aspects of their business. Some have stepped their toe in. Larger companies are dedicating […]
Last week I visited a client who asked me about “the channel”. Specifically, they wanted to know: “What drives distributor product selection, what is the food chain, what’s the value of each.” “Are distributors proactive in creating opportunities and selling […]
ChatGPT was launched November 30, 2022, but went “mainstream” in Q1 2023 when Microsoft made a significant investment into OpenAI. Since then either “AI is going to take over”, “many will lose their jobs”, “it’s a great tool to use” […]
In a move that shocked most in the industry, Prysmian announced its new independent manufacturer electrical sales rep network and all of them are new … the Encore sales organization! As everyone recalls, Prysmian surprised the industry with an announcement […]
The second half of the year has started and the first week brought acquisitions / mergers and news that will, and could, influence many other factors. In most industry acquisitions, the acquisition of one company by another typically has most […]
George Santayana, the Spanish philosopher said, “if we don’t learn from history, we are doomed to repeat it!” Our economy is certainly changing quickly, as is our industry Many of us tried fighting the DIY market when they began selling […]
As a follow up to a recent article (Is Today’s Changes Redefining Our Roles?), I thought about the original group of representatives that founded NEMRA, and I was fortunate enough to have been there. NEMRA did not begin at LaGuardia […]
David Gordon
Channel Marketing Group
919-488-8635
