Welcome to the new ElectricalTrends. We’ve redesigned the site with the goals of: Making it easier to read Bringing more content to you on the home page and Providing more informational opportunities In this new version you’ll see: A section […]
If you’re not familiar with ETIM North America and are a manufacturer or a distributor who recognizes that eCommerce, and eBusiness, is part of your future, you need to attend this session at next week’s eBiz. The session is titled […]
Over the past 6-8 weeks electrical distributor marketers have focused on an EIE approach. Empathy, information and education. During this quickly changing market it was imperative to let customers know that distributors were open for business, that business models had […]
Have you felt “overwhelmed” with the amount of COVID-19 information that has been arriving in your mailbox the past couple of weeks? Rather than post this information regularly, hopefully curating it to identify some key content and sharing some concepts […]
Last week was a “helluva” week for many with hourly reminders of a changing world due to an invisible enemy that is justifiably panicking all. It was a week we’ve all become too well acquainted with the words “coronavirus” and […]
Last week’s NEMRA conference, where independent manufacturer representatives celebrated their 50th anniversary, brought together over 2000 manufacturer representatives and manufacturers to conduct the industry’s largest set of meetings. The theme of this year’s conference was “Powering a Smarter World, 50 […]
Throughout the fall Channel Marketing Group surveyed NEMRA reps and also interviewed dozens of them on behalf of NEMRA for the upcoming Rep of the Future report, which will be unveiled at the upcoming NEMRA meeting. While the objective of […]
The NAED meeting season began in full force last week with the NAED Eastern Regional Conference. While a few national chains, AD and IMARK previously held their meetings, the NAED Eastern was the first broad-based meeting for many manufacturers. Overall […]
Current, powered by GE has been in the news lately as the company begins it’s next chapter of growth. Officially called “Current, powered by GE”, Current is now owned by private equity firm American Industrial Partners, which closed on its […]
IDEA, the Industry Data Exchange Association, which was co-founded by NAED and NEMA in the late 1990’s, undertook one of the larger challenges in the industry and has been navigating change for the past 20 years. The challenge is bringing […]
