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Is Amazon Supply ready for Contractors?

David Gordon Posted On November 2, 2014

In the October issue of Electrical Wholesaling magazine we asked the question of whether Amazon Supply could compete with traditional distributors by using the traditional distributors inventory as a source of supply for MRO type of sales. Some have asked if […]

Channel Strategies / Contractors / Customer Segments / Distributors / Growth Strategies / Industrial Market / Industry News / Manufacturers / Marketing / More Insights / Research Reports

2015 Planning – Market Indicators & Planning Questions, Part 1

David Gordon Posted On September 8, 2014

This month begins meeting season. National chains are holding their annual meetings (click here to see the agenda and sponsors for CES’ meeting), marketing groups are holding registration for their meetings and last week we received the invite for the […]

Contractors / Growth Strategies / Marketing / More Insights / Research Reports

Are you content or a risk-taker?

David Gordon Posted On August 14, 2014

The advent of August brings the end of summer. Kids head back to school, the final weekend of the summer is only a few weeks away and management starts thinking about meeting season. August also is a harbinger of planning […]

Branding / Contractors / Customer Service / Distributors / eBusiness / eMarketing / Growth Strategies / Industrial Market / Manufacturers / Marketing / Marketing Groups / More Insights / Pricing / Productivity / Purchasing / Research Reports / Technology

Electrical buyer / influencer mobility usage

David Gordon Posted On July 10, 2014

Much is made of distributors needing commerce enabled websites … and it is true and is becoming a customer expectation. While ERP companies say they can support distributors in this endeavor, few distributors speak well of their ERP companies providing […]

Advocacy / Branding / Contractors / Distributors / Growth Strategies / Manufacturers / Marketing / More Insights

Backing the USA

David Gordon Posted On July 3, 2014

July 4th seems to have come upon us very quickly (yes, I know, it comes the same time every year) but this year has been highlighted with the US soccer team’s success in the World Cup. Congratulations to them for the […]

Branding / Contractors / Growth Strategies / Industrial Market / Marketing / Marketing Groups / More Insights / Supplier / Products

SupplyForce, AD, Border States, ElectricSmarts and DISC Deliver Sales & Marketing Tools

Brad Justus Posted On April 15, 2014

Over the past couple of weeks there have been some interesting industry announcements that either could represent interesting “tools” for companies or have longer term impact in the industry. This is somewhat of an eclectic mix of topics. Please share […]

Contractors / Distributors / Growth Strategies / Marketing / Sales Channel

Walters Gives Product Away in San Diego

David Gordon Posted On September 19, 2013

Walters Wholesale, a sister company of CED and USESI, is running a “unique” promotion at its two San Diego branches. We say “unique” as we know of a couple of companies that ran similar promotions years (and years) ago but, […]

Channel Strategies / Contractors / Distributors / eBusiness / Lighting / Lighting2 / Manufacturers / Marketing

Ballasts.com Representing 10 Ballast Manufacturers?

David Gordon Posted On September 18, 2013

Earlier today the convergence of the ballast industry and e-commerce hit my inbox. Note: Unfortunately when I searched Whois.net I mistyped “ballasts” and forgot the “s”. www.ballast.com is owned by Philips Lighting and www.ballasts.com is hosted by www.bluehost.com but the […]

Branding / Channel Strategies / Contractors / Distributors / eBusiness / eMarketing / Growth Strategies / Lighting / Lighting2 / Marketing / Productivity / Purchasing / Research Reports / Technology

Amazon Supply and Google Shopping for Suppliers Programs …

David Gordon Posted On September 3, 2013

Over the past couple of weeks I’ve had a number of conversations with manufacturers and distributors about “e” and inevitably the conversation comes around to Amazon Supply (AS) and Google’s Shopping for Suppliers (GSS) program.But first, a couple of things […]

Contractors / Customer Segments / Industrial Market / Lighting / Lighting2 / Research Reports / Supplier / Products / Technology / Training

Electrical to Electronic … Information Needs, Training and Liability?

David Gordon Posted On August 1, 2013

Today’s article in The Wall Street Journal entitled “‘Smart Homes’ Are a Hacking Risk” gave thought to a number of potential opportunities, and implications, for electrical distributors.The article focused on ‘smart homes’ and how we’re becoming a more interconnected, and […]