NEMRA has retained Channel Marketing Group to better understand the state of POS (point of sale) reporting in the electrical distribution industry for the purpose of accurately compensating independent electrical manufacturer sales representatives for activity in their territory. Over the […]
Over the past week a number of distributors and a few manufacturers have sent me the Forbes article and asked what I thought, how it would impact the industry and what they could / should do. And at the same […]
Every company says that its people make the difference. But what company admits to having “bad people”? The key is developing strategies to motivate associates to excel for the customer. Now comes survey results in April 22nd’s USAToday entitled “Survey: […]
Selling your company As some prepare to sell their company they go through a routine to maximize their profit, clean up returns, collect all the DSO’s they can, and many make it a point to collect as many SPA’s as […]
Over the past couple of weeks there have been some interesting industry announcements that either could represent interesting “tools” for companies or have longer term impact in the industry. This is somewhat of an eclectic mix of topics. Please share […]
The answer, obviously and increasingly, is yes. Every department within your company is investing in technology. Consider: The network that is used for daily duties (i.e. Microsoft, Apple, Adobe, etc and the various hardware players) Phones (VOIP networks as well […]
Last week during a conversation with a client we talked about the concept of the 7 layers of an onion. The concept, for those of you who don’t know, is that as you peel back the layers of the […]
And by “channel marketing” we mean ideas that will impact the channel and how companies go to market, be they manufacturers or distributors. Rather than look into a crystal ball for industry trends, which inevitably revolve around product, key customer […]
Last week I attended the NAED Western which was held at the Marriott Desert Ridge in Phoenix. I hadn’t attended the Western in awhile so it was good to see a number of old friends on the distributor side as […]
Prior to the NAED Eastern in November and the upcoming NAED Western (next week), we’ve been surveying distributors and manufacturers on their 2014 sales outlook, what strategies are important to their growth and what product categories and/or applications will drive […]
David Gordon
Channel Marketing Group
919-488-8635
