Over the past 4 years there have been 116 acquisitions in the electrical distribution industry as well as a number of manufacturers, and manufacturer reps / lighting agents, that have been acquired. On the distribution side, most acquisitions have been […]
Upon arrival in Orlando to attend the NEMRA Annual Conference the news broke that the US would be implementing tariffs against Canada, China, and Mexico. As the day went on, the tariff talk changed and by the next day, tariffs […]
Manufacturer representatives have been “upping” their game in the marketing area over the past few years. One of them that is doing something a little different is CBM. CBM (formerly known as Cleaves-Bessmer-Marietti) is an electrical manufacturer representative serving the […]
With everything becoming more “digital” and analytics driving much, the role of product data has become more important to the electrical industry. And it is not just the historical issue of descriptions and assets. It is the underlying foundation of […]
While the residential market represents a relatively small segment of the overall electrical market, especially for electrical distributors, it is important for some. Further, when a “development” goes into an area there is a spurt of commercial construction activity. The […]
For years I’ve talked to clients and communicated on ElectricalTrends that eCommerce is not about buying online via a website. That it is about is doing commerce (business) electronically. It’s not a branch (some used the term eBranch and tried […]
What’s in a logo? For some it’s just a graphic. For others it’s a nod to history. For others it can help send a message about tomorrow and strategy. For those who are thinking long-term, it is the latter. While […]
Biben Sales, a leading manufacturer representative in the Mid-Atlantic region, serving Pennsylvania, Maryland, Delaware, southern New Jersey, DC and northern Virgina, announced the recent hiring of Jenn Mercer to strengthen its “southern” team. According to an announcement by Bill Solomon, […]
Attending NEMRA ’25? This year’s theme, “It Starts With Us” is emblematic of the role that manufacturers and manufacturer representatives play in the channel. Without manufacturers there are no products to sell. Without manufacturer representatives (and lighting agents), many manufacturers […]
Change is at the doorstep of Signify, the parent company of Genlyte Solutions and Cooper Lighting, two of the electrical industry’s largest lighting manufacturers. In fact, we’ve considered them part of the “Big 4” in lighting (Acuity, Cooper Lighting, Philips […]
David Gordon
Channel Marketing Group
919-488-8635
